Hafta | Konular |
1 |
introduction to global marketing
|
2 |
introduction to global marketing
|
3 |
the global economic environment
|
4 |
the global trade environment
|
5 |
social and culturalal environment
|
6 |
the political legal and regulatory environment
|
7 |
midterm exam
|
8 |
the political legal and regulatory environment
|
9 |
segmentation targeting and positioning
|
10 |
segmentation targeting and positioning
|
11 |
importing expoting and sourcing
|
12 |
importing expoting and sourcing
|
13 |
global amrket entry strategies
|
14 |
global amrket entry strategies
|