394 PUBLIC RELATIONS AND ADVERTISING (Evening Classes)

GENERAL INFORMATION
Public Relations and Promotion Program, the private and public organizations open to the public face representing the institution against the positive perceptions to create and develop, as well as other marketing activities to support advertising, promotion and public relations activities to plan and can be applied, theoretical and technical infrastructure, higher search elements the aim is a two-year higher education program. Under the program, institution or product / service-oriented image and reputation formation that may contribute to the creation of messages for the research, planning, implementation and evaluation processes, including and most effective of these processes for processing both theoretical and practical content of courses are available.

Objective
The aim of the program is to supply the need for the public relations staff with the desired quality and quantity required by public and private sector and determining and developing the requirements of the sector. The students of this program can be employed in every kind of sectors. They can also get a job about advertising, festivals, congresses, fairs and media.


Admission Requirements
students who graduated from high school at least should have 299.87 points for regular education, 278.809 points for the second education from YGS exam

Graduation Requirements
Students are required to complete all compulsory and elective courses in the curriculum successfully with no failing grades, including compulsory internship trainings and summer practises, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guidance.

Career Opportunties
Public Relations and Advertising department graduates can work in advertising agencies, public relations companies, media planning and buying companies, advertising and public relations departments of various organizations.

Qualification Awarded
Public Relations and Advertising

Level of Qualification
Short Cycle (Associate's Degree)

Recognition of Prior Learning


Qualification Requirements and Regulations
Students are required to complete all compulsory and elective courses in the curriculum successfully with no failing grades, including compulsory internship trainings and summer practises, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guidance.

Access to Further Studies
Without examination the graduates of our program have the right to continue with 3.rd class of Anadolu University Open Education Faculty. . In addition, by being successful in DGS exam of OSYM, if our students have opportunities to continue in a faculty.

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF DEPARTMENT Lecturer MELDA GÖLEMEZLİ+90 258 7911491 134 mgolemezli@pau.edu.tr
DEPUTY HEAD OF DEPARTMENT Lecturer AYŞE TAŞER  ataser@pau.edu.tr
DEPUTY HEAD OF DEPARTMENT Lecturer YAŞAR YILDIRIM  yyasar@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1Consumer behavior and effective, persuasive communication skills to have a sufficient level of knowledge and practice,
2Obtained from the institution on the basis of this information to communicate with internal and external stakeholders effectively
3Individual and corporate communications targets in line with the ability to be able to convince the win,
4Institution's internal and external stakeholders on issues related to communication, even the most demanding conditions, be able to detect, identify, analyze, apply for this problem by determining the appropriate and effective communication methods,
5Able to follow the international platform of professional development and foreign literature, international business studies, information that can be used mid-level foreign language must be qualified,
6Basic knowledge of the law on communications law to have an adequate level of consciousness, communication work undertaken to be able to act with the awareness of legal responsibilities,
7Basic information in the field of business management and organization, identifying and resolving problems encountered in professional use information gained in the framework of the management sciences,
8Corporate or product / service-oriented communication studies can contribute to the formation of the image and reputation for research, planning, implementation and evaluation of adequate theoretical and practical knowledge related to processes,
9Open to change, sensitive to social issues, and critical perspectives that can produce a solution with a creative and entrepreneurial attributes to win, practical thinking, the ability to obtain,
10Adopting the importance of lifelong learning and personal development in this direction to continue the process;
11Scientific research regarding methods of communication research methods on the basis of information obtained, occupational problems in detecting, identifying, analyzing and resolving ethical values, taking into account the use,
12Have the ability of independent decision-making within the framework of the authority, feelings and thoughts of verbal or nonverbal, to express in a clear way to communicate,
13Computer programs used in professional studies, information and communication technologies to have a sufficient level of knowledge and ability to use effectively to win,
14As a result of information gained from an interdisciplinary social, cultural, political and social issues or changes to identify, analyze and acquire skills in using the results of professional studies,
15Communication studies, and corporate identity and should be coordinated with the objectives during Consistent to be conscious, to carry out the planning and implementation Processes on the basis of this awareness,
16Information gained from an interdisciplinary, again to support the use of interdisciplinary scientific and professional work,
17Managerial responsibilities, communication and work undertaken on the basis of individual conduct,
18Public relations, advertising, political communication, etc. are used in areas of knowledge and application of all the communication tools and techniques to be equipped with,
19Public relations, advertising, political communication, etc. are used in areas of knowledge and application of all the communication tools and techniques to be equipped with,
20Professional, moral and ethical responsibility to be conscious,
TEACHING & LEARNING METHODS

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
INFORMATION  02
INFORMATION  03
SKILLS  01
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCommunication and Social Competence 05
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLK 105 COMMUNICATION KNOWLEDGE - I 2+0 4 Compulsory
HLK 107 PUBLIC RELATIONS - I 4+0 5 Compulsory
TKD 101 TURKISH LANGUAGE - I 2+0 2 Compulsory
ATI 101 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - I 2+0 2 Compulsory
PZR 261 INFORMATION AND COMMUNICATION TECHNOLOGIES 3+0 4 Compulsory
MHSB 103 GENERAL MANAGEMENT 3+0 4 Compulsory
- Elective-I 3+0 3 Elective
- Elective-I 3+0 3 Elective
- Foreign Language-I 2+0 3 Elective
  Total 30  
1st Semester Elective Groups : Elective-I
1st Semester Elective Groups : Foreign Language-I

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
TKD 102 TURKISH LANGUAGE - II 2+0 2 Compulsory
ATI 102 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - II 2+0 2 Compulsory
HLT 115 ENTREPRENEURSHIP 3+0 4 Compulsory
HIT 411 PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSIS 3+0 4 Compulsory
HLK 106 COMMUNICATION KNOWLEDGE - II 2+0 4 Compulsory
HLK 120 PUBLIC RELATIONS - I 3+1 5 Compulsory
- Elective-II 3+0 3 Elective
- Elective-II 3+0 3 Elective
- Foreign Language-II 2+0 3 Elective
  Total 30  
2nd Semester Elective Groups : Elective-II
2nd Semester Elective Groups : Foreign Language-II

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLK 251 EVENT MANAGEMENT 4+0 5 Compulsory
HIT 317 MEDIUMS AND TOOLS OF PUBLIC RELATIONS 3+0 5 Compulsory
HIT 203 INTRODUCTION TO ADVERTISING 3+0 3 Compulsory
HIT 222 SOCIAL MEDIA AND DIGITAL CAMPAIGN 3+0 4 Compulsory
HLT 206 PUBLIC RELATIONS CAMPAIGN 4+0 5 Compulsory
KRY 201 CAREER PLANNING 2+0 2 Compulsory
- Elective-3 3+0 3 Elective
- Elective-3 3+0 3 Elective
  Total 30  
3rd Semester Elective Groups : Elective-3

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ISME 200 VOCATIONAL TRAINING IN WORKPLACE 5+35 30 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Year : Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IC                    
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IIC                    
CAREER PLANNINGC                    
COMMUNICATION KNOWLEDGE - IC********************
COMMUNICATION KNOWLEDGE - IIC                    
ENTREPRENEURSHIPC                    
EVENT MANAGEMENTC                    
GENERAL MANAGEMENTC                    
INFORMATION AND COMMUNICATION TECHNOLOGIESC                    
INTRODUCTION TO ADVERTISINGC                    
MEDIUMS AND TOOLS OF PUBLIC RELATIONSC                    
PUBLIC RELATIONS - IC********************
PUBLIC RELATIONS CAMPAIGNC                    
PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSISC                    
SOCIAL MEDIA AND DIGITAL CAMPAIGNC                    
TURKISH LANGUAGE - IC                    
TURKISH LANGUAGE - IIC                    
VOCATIONAL TRAINING IN WORKPLACEC                    
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20
BRAND MANAGEMENTE                    
BEHAVIORAL SCIENCESE                    
BUSINESS ETHICS AND SOCIAL RESPONSIBILITYE                    
CUSTOMER RELATIONSHIP MANAGEMENTE                    
ENGLISH IE                    
ENGLISH IIE                    
GRAPHIC DESIGNE                    
HUMAN RESOURCE MANAGEMENTE                    
MARKETING PRINCIPLESE                    
MEDIA PLANNINGE                    
PROJECT MANAGEMENTE                    
PROTOCOL AND SOCIAL RULES OF CONDUCTE                    
PUBLIC RELATIONS WRITINGE                    
RESEARCH METHODS AND TECHNIQUESE                    
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey