393 PUBLIC RELATIONS AND ADVERTISING

GENERAL INFORMATION
Public Relations and Promotion Program, the private and public organizations open to the public face representing the institution against the positive perceptions to create and develop, as well as other marketing activities to support advertising, promotion and public relations activities to plan and can be applied, theoretical and technical infrastructure, higher search elements the aim is a two-year higher education program. Under the program, institution or product / service-oriented image and reputation formation that may contribute to the creation of messages for the research, planning, implementation and evaluation processes, including and most effective of these processes for processing both theoretical and practical content of courses are available.

Objective
The aim of the program is to train the professionals of the future, who are equipped with international knowledge, able to keep up with the developing and changing world, sensitive to social issues, having high communication skills, creative, critical and solution-generating perspectives, who can work in the field of Public Relations and Promotion of every sector,


Admission Requirements
Students who graduated from high school at least should have efficient points from YKS exam.

Graduation Requirements
Students are required to complete all compulsory and elective courses in the curriculum successfully with no failing grades, including compulsory internship trainings, and have a minimum CGPA requirement 2.25 as stated in Pamukkale University’s associate program guidance.

Career Opportunties
Public Relations and Advertising department graduates can work in advertising agencies, public relations companies, media planning and buying companies, advertising and public relations departments of various organizations.

Qualification Awarded
Public Relations and Advertising

Level of Qualification
Short Cycle (Associate's Degree)

Recognition of Prior Learning
For students who want to transfer from higher education institutions in Turkey to Pamukkale University, the provisions of the "Regulation on the Principles of Transfer Between Associate and Undergraduate Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer" apply. Common compulsory foreign language courses exemption exam is held at the beginning of the fall semester on the date specified in the academic calendar. No excuse exam right is given for this exam. Students of faculty/vocational school/college who do not have a preparatory program take the common compulsory foreign language exemption exam. Students who will take the exemption exam apply to the relevant unit within the period specified in the academic calendar. Moreover; Students who enroll for the first time in departments with foreign language preparatory programs take the placement test and proficiency exam before the start of the academic year. Depending on the score they receive in this exam, students are placed in one of the beginner, lower-intermediate or intermediate level groups, or those with a proficiency score are exempt from preparatory training. The score ranges of these groups are determined by the School Directorate. Exam results are announced in relevant places and on the website of the School of Foreign Languages. Among the students enrolled in departments/programs accepted for compulsory preparatory education, those who do not take the placement test and proficiency exam start their education from the beginner level.

Qualification Requirements and Regulations
Students are required to complete all compulsory and elective courses in the curriculum successfully with no failing grades, including compulsory internship trainings, and have a minimum CGPA requirement 2.25 as stated in Pamukkale University’s associate program guidance.

Access to Further Studies
Without examination the graduates of our program have the right to continue with 3.rd class of Anadolu University Open Education Faculty. . In addition, by being successful in DGS exam of OSYM, if our students have opportunities to continue in a faculty. Visual communication design Public relations Public relations and advertising Public Relations and Promotion Communication Communication Sciences Communication Arts Communication Design Communication Design and Management Communication and Design Advertising Design and Communication Advertising Advertising and Public Relations

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF DEPARTMENT Lecturer MELDA GÖLEMEZLİ+90 258 7911491 134 mgolemezli@pau.edu.tr
DEPUTY HEAD OF DEPARTMENT Lecturer AYŞE TAŞER  ataser@pau.edu.tr
DEPUTY HEAD OF DEPARTMENT Lecturer YAŞAR YILDIRIM  yyasar@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1Consumer behavior and effective, persuasive communication skills to have a sufficient level of knowledge and practice,
2Obtained from the institution on the basis of this information to communicate with internal and external stakeholders effectively
3Individual and corporate communications targets in line with the ability to be able to convince the win,
4Institution's internal and external stakeholders on issues related to communication, even the most demanding conditions, be able to detect, identify, analyze, apply for this problem by determining the appropriate and effective communication methods,
5To gain the ability to know oneself, to control one's emotions and thoughts and transform them into correct behavior, and to adapt to the organizational culture.
6Basic knowledge of the law on communications law to have an adequate level of consciousness, communication work undertaken to be able to act with the awareness of legal responsibilities,
7Basic information in the field of business management and organization, identifying and resolving problems encountered in professional use information gained in the framework of the management sciences,
8Corporate or product / service-oriented communication studies can contribute to the formation of the image and reputation for research, planning, implementation and evaluation of adequate theoretical and practical knowledge related to processes,
9Open to change, sensitive to social issues, and critical perspectives that can produce a solution with a creative and entrepreneurial attributes to win, practical thinking, the ability to obtain,
10Adopting the importance of lifelong learning and personal development in this direction to continue the process;
11Scientific research regarding methods of communication research methods on the basis of information obtained, occupational problems in detecting, identifying, analyzing and resolving ethical values, taking into account the use,
12Have the ability of independent decision-making within the framework of the authority, feelings and thoughts of verbal or nonverbal, to express in a clear way to communicate,
13Computer programs used in professional studies, information and communication technologies to have a sufficient level of knowledge and ability to use effectively to win,
14As a result of information gained from an interdisciplinary social, cultural, political and social issues or changes to identify, analyze and acquire skills in using the results of professional studies,
15Communication studies, and corporate identity and should be coordinated with the objectives during Consistent to be conscious, to carry out the planning and implementation Processes on the basis of this awareness,
16Information gained from an interdisciplinary, again to support the use of interdisciplinary scientific and professional work,
17Managerial responsibilities, communication and work undertaken on the basis of individual conduct,
18Communication work to do in accordance with the responsibilities of team work and team spirit, conscious act to be able to take on,
19Public relations, advertising, etc. are used in areas of knowledge and application of all the communication tools and techniques to be equipped with,
20Professional, moral and ethical responsibility to be conscious,
21Determining the activities of the institution / operator in relation with the public and marketing purposes, planning, implementing and determining the effective communication techniques with the target group and acquiring the application skills
22Profession with the skill of problem-solving and crisis management, who are responsible for the public interest, who can plan and implement public interest activities
23The theoretical knowledge that can be applied in the professional life, the team work in accordance with the professional staff to take responsibility
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Problem SolvingThe name given to any doubt or ambiguity that arises is, a problem. Problems which usually have a role in human life, that have preventing or annoying aspects are solved by considering the stages of scientific methods. (a) Problems are determined. (b) The problem is identified. 
Cooperative LearningCooperative Learning is; a kind of learning that is based on the students working together for a common purpose. Children with different skills come together in heterogeneous groups to learn by helping each other. Students gain experiences such as becoming aware of the unity
PerformanceIn this method, the teacher performs activities such as experiments and demonstrations in front of the class, students try to learn by looking and watching. This method is usually applied where there are limited facilities and in dealing with dangerous experimental situations.
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
Meaning Analysis ChartsThe Meaning Analysis Charts is a method that allows students to participate actively in class. Students learn by working on a two-dimensional table. For example, if in one dimension there are animals and in the other dimension food is shown, students have the opportunity to learn by
Cooperative LearningCooperative Learning is; a kind of learning that is based on students working together for a common purpose. Children with different skills come together in heterogeneous groups and learn by helping each other. Students gain experiences such as becoming aware of the unity within the
Micro-Teaching Although this method aims to produce prospective teachers’ who have adopted the role in which they undertake and apply in the classroom, it can also be applied in different areas. It makes it possible to carry certain skills to the learning environment by using video and audio recording
Scenario-based teaching Although it is similar to the Case Study method, there is a fictional approach in the scenario. The subject can be presented by inserting it in to a fiction and can also lead the student’s to producing their own scenarios.
Role Playing Role-playing is a learning way which helps students to express their own feelings and thoughts by playing the role of other personalities. It is necessary that students use creative thinking to succeed. Students put themselves in someone’s place by purifying themselves from their actual
ProjectProject-based learning is a learning way which leads students to deal with interesting problems and to create extraordinary products at the end of this. It allows students to use their creativity and it requires them to look at events perceptively.
Technical TourIs a method that takes learning to the out of the classroom. It is a method that provides students to make direct observations and to gain information by taking them to places, such as factories, museums, libraries, various government agencies, mountains, forests, lakes, parks and gardens.
Observation Although we generally get information related to the nature through observations, the Observation method can also be used for other situations and under other conditions. We try to reach certain generalizations by thinking about our findings which we gather from our observations.
InterviewThis is when the teacher brings in (writers, artists, designers, writers, illustrators, etc.) because he/she is not equipped with the adequate facilities to do with certain issues or situations. It is a technique that triggers the senses of students. In some cases, students interview certain people
Programmed InstructionAt its basis lays the Individualization of instruction. Programmed instruction is an individual teaching technique, guided by the reinforcement principles of Skinner. Its Basic principles are: the principle of small steps, the principle of effective participation, the achievement principle, the
Teaching with Analogy / MetaphorsIs a way for learning, which compares abstract issues and concepts with concrete objects.
DebateDebate is a type of discussion on a topic in compliance with certain rules and procedures. Debate, is two groups of students in either twos or threes, putting forward points, which are for or against an idea, proposal, point, action or recommendation.  The aim is to discuss topic ideas that

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
INFORMATION  02
INFORMATION  03
SKILLS  01
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCommunication and Social Competence 05
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLK 105 COMMUNICATION KNOWLEDGE - I 2+0 4 Compulsory
HLK 107 PUBLIC RELATIONS - I 4+0 5 Compulsory
TKD 101 TURKISH LANGUAGE - I 2+0 2 Compulsory
ATI 101 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - I 2+0 2 Compulsory
PZR 261 INFORMATION AND COMMUNICATION TECHNOLOGIES 3+0 4 Compulsory
MHSB 103 GENERAL MANAGEMENT 3+0 4 Compulsory
- Elective-I 3+0 3 Elective
- Elective-I 3+0 3 Elective
- Foreign Language-I 2+0 3 Elective
  Total 30  
1st Semester Elective Groups : Elective-I
1st Semester Elective Groups : Foreign Language-I

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
TKD 102 TURKISH LANGUAGE - II 2+0 2 Compulsory
ATI 102 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - II 2+0 2 Compulsory
HLT 115 ENTREPRENEURSHIP 3+0 4 Compulsory
HIT 411 PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSIS 3+0 4 Compulsory
HLK 106 COMMUNICATION KNOWLEDGE - II 2+0 4 Compulsory
HLK 120 PUBLIC RELATIONS - I 3+1 5 Compulsory
- Elective-II 3+0 3 Elective
- Elective-II 3+0 3 Elective
- Foreign Language-II 2+0 3 Elective
  Total 30  
2nd Semester Elective Groups : Elective-II
2nd Semester Elective Groups : Foreign Language-II

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLK 251 EVENT MANAGEMENT 4+0 5 Compulsory
HIT 317 MEDIUMS AND TOOLS OF PUBLIC RELATIONS 3+0 5 Compulsory
HIT 203 INTRODUCTION TO ADVERTISING 3+0 3 Compulsory
HIT 222 SOCIAL MEDIA AND DIGITAL CAMPAIGN 3+0 4 Compulsory
HLT 206 PUBLIC RELATIONS CAMPAIGN 4+0 5 Compulsory
KRY 201 CAREER PLANNING 2+0 2 Compulsory
- Elective-3 3+0 3 Elective
- Elective-3 3+0 3 Elective
  Total 30  
3rd Semester Elective Groups : Elective-3

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ISME 200 VOCATIONAL TRAINING IN WORKPLACE 5+35 30 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Year : Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IC     *  **            
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IIC                       
CAREER PLANNINGC * **  ** *  * ** * **
COMMUNICATION KNOWLEDGE - IC***********************
COMMUNICATION KNOWLEDGE - IIC***********************
ENTREPRENEURSHIPC***********************
EVENT MANAGEMENTC***********************
GENERAL MANAGEMENTC***********************
INFORMATION AND COMMUNICATION TECHNOLOGIESC                       
INTRODUCTION TO ADVERTISINGC************ **********
MEDIUMS AND TOOLS OF PUBLIC RELATIONSC***********************
PUBLIC RELATIONS - IC********************   
PUBLIC RELATIONS CAMPAIGNC************ **********
PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSISC************ **********
SOCIAL MEDIA AND DIGITAL CAMPAIGNC***********************
TURKISH LANGUAGE - IC****** ***** **********
TURKISH LANGUAGE - IIC                       
VOCATIONAL TRAINING IN WORKPLACEC***********************
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23
BRAND MANAGEMENTE***** ** ******* ******
BEHAVIORAL SCIENCESE    *    * *   ***    *
BUSINESS ETHICS AND SOCIAL RESPONSIBILITYE** *** ***** **********
CUSTOMER RELATIONSHIP MANAGEMENTE********************* *
ENGLISH IE               *      *
ENGLISH IIE                       
GRAPHIC DESIGNE*********** ***** *****
HUMAN RESOURCE MANAGEMENTE******** ***** ********
MARKETING PRINCIPLESE* *********************
MEDIA PLANNINGE**** * ** ** **********
PROJECT MANAGEMENTE***********************
PROTOCOL AND SOCIAL RULES OF CONDUCTE******  ** * * *** * **
PUBLIC RELATIONS WRITINGE****** ***** **********
RESEARCH METHODS AND TECHNIQUESE********************* *
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey