PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HITA 530	SOCIAL MEDIA MANAGEMENT	3 + 0	2nd Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	It is aimed to convey detailed theoretical information about the concept of social media, concepts related to social media, applications within the scope of social media and digital campaigns, and to analyze examples based on practice.
Course Content	The subject of the course is the processes, effects and results of social media on corporate and personal communication through social networks.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Recognizes social media platforms and understands their intended use.
2	She/he can determine what needs to be considered when creating a social media communication plan.
3	How brands will follow their consumers on social media and can analyze this follow-up.
4	She/he can construct social media campaigns and their processes.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	24	24
Final examination	1	28	28
Presentation / Seminar Preparation	3	15	45
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	EMEL DİKBAŞ TORUN

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HITA 530	SOCIAL MEDIA MANAGEMENT	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. EMEL DİKBAŞ TORUN	etorun@pau.edu.tr		TUR A0001	%

Goals		It is aimed to convey detailed theoretical information about the concept of social media, concepts related to social media, applications within the scope of social media and digital campaigns, and to analyze examples based on practice.
Content		The subject of the course is the processes, effects and results of social media on corporate and personal communication through social networks.

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student