1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 516COMMUNICATION AND MEDIA RESEARCH3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective It is aimed to examine the topics of research methods, communication research, advertising research and analyze how to prepare and evaluate a communication research project.
Course Content Role of advertising and public relations research; Basic Elements of communication research; Strategic Planning for Research; Secondary Research; Sampling; Questionnaire Design; Surveys; Qualitative Techniques; Experiment; Data Processing and Analysis; content analysis (Types in content analysis, elements of content analysis technique), Writing a Research Report; Combined Studies; Message Research: Broadcasting, Press; Audience Studies; Reader Studies.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Explain the basic concepts that guide communication research methods.
2Evaluates the communication research process.
3Compare and apply different types of research used in the field of communication.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1SEHER ARGUN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 516 COMMUNICATION AND MEDIA RESEARCH 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. SEHER ARGUN ceylans@pau.edu.tr TUR A0402 %
Goals It is aimed to examine the topics of research methods, communication research, advertising research and analyze how to prepare and evaluate a communication research project.
Content Role of advertising and public relations research; Basic Elements of communication research; Strategic Planning for Research; Secondary Research; Sampling; Questionnaire Design; Surveys; Qualitative Techniques; Experiment; Data Processing and Analysis; content analysis (Types in content analysis, elements of content analysis technique), Writing a Research Report; Combined Studies; Message Research: Broadcasting, Press; Audience Studies; Reader Studies.
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes