1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 512CONTENT MANAGEMENT IN PUBLIC RELATIONS AND ADVERTISING3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Within the scope of this course, the importance of the concepts of stakeholder and target audience that need to be persuaded in line with the communication problem and purpose, the examination, analysis and determination of the changes in perception, attitude and behavior from past to present; conveying strategic information on how message contents should be designed according to this identified stakeholder or target audience; It is aimed to examine the academic studies related to the course content. It is also among the objectives of this course that students can produce creative applications in different situations by examining current examples
Course Content Importance of content management in public relations and advertising, creation of content management strategy, methods and applications to be used in content management, importance of consumers in content management, current changes and developments in content management, tools to be used in content management, planning and implementation process of content management process, current content management Subjects such as examples, studies in the academic field related to content management constitute the content of this course.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1 Knows how to determine the content management strategy according to public relations and advertising practices,
2Knows the characteristics of effective content in public relations and advertising studies,
3Knows developments in content management in public relations and advertising studies
4Manage the content creation processes in the fields of public relations and advertising.
5Determine content management strategy in public relations and advertising projects.
6Is aware of the importance of creating original content in public relations and advertising projects and creating content that will ensure user participation.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
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Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes