1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 504STRATEGIC PUBLIC RELATIONS MANAGEMENT AND PRACTICES3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective To discuss the strategic public relations approach, the research, planning, implementation and measurement and evaluation process within the framework of this approach, and current strategies that stand out within the scope of strategic public relations.
Course Content Strategic public relations definition and scope, strategic public relations process, issue management, stakeholder management, agenda management, sustainability communication, corporate activism
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Can explain the strategic public relations approach.
2Can explain the strategic public relations process.
3Can explain strategic public relations strategies and practices.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1EYLİN AKTAŞ
Details 2021-2022 Spring1EYLİN AKTAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 504 STRATEGIC PUBLIC RELATIONS MANAGEMENT AND PRACTICES 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. EYLİN AKTAŞ ebabacan@pau.edu.tr TUR A0404 %
Goals To discuss the strategic public relations approach, the research, planning, implementation and measurement and evaluation process within the framework of this approach, and current strategies that stand out within the scope of strategic public relations.
Content Strategic public relations definition and scope, strategic public relations process, issue management, stakeholder management, agenda management, sustainability communication, corporate activism
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes