PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HITA 519	ADVERTISING THEORIES	3 + 0	1st Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	Examining the major theories and strategies that shed light on research on advertising from the disciplines of psychology, sociology, anthropology, communication and marketing.
Course Content	Dual process theories, planned behavior theory, learning theories, schema theory, attribution theory, information processing theory; relevance, attitude towards advertising, brand equity, source reliability; emotions, hierarchy of effects, uses and gratifications
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Will be able to explain the main theories based on research in the field of advertising.
2	Can discuss how advertising is processed in the human mind and ultimately affects human behavior.
3	Will be able to identify appropriate theories that can be used in advertising research.
4	Can use theories from different disciplines in advertising research.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	24	24
Final examination	1	28	28
Presentation / Seminar Preparation	3	15	45
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	YASEMİN BOZKURT

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HITA 519	ADVERTISING THEORIES	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. YASEMİN BOZKURT	ybozkurt@pau.edu.tr		TUR A0303	%60

Goals		Examining the major theories and strategies that shed light on research on advertising from the disciplines of psychology, sociology, anthropology, communication and marketing.
Content		Dual process theories, planned behavior theory, learning theories, schema theory, attribution theory, information processing theory; relevance, attitude towards advertising, brand equity, source reliability; emotions, hierarchy of effects, uses and gratifications

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student