1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 515 ADVERTISING STRATEGIES3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The aim of this course is to provide students with theoretical and practical knowledge about the advertising strategies used in the process of designing persuasive advertising messages and how they are used in content creation; is to enable them to analyze sample applications. Within the scope of the course, academic research examples that deal with advertising strategies from various perspectives are also examined, and students are expected to have the ability to use these strategies in advertising research.
Course Content The concept of strategy, the concept of creativity in advertising, the relationship between strategy and creativity, types of advertising strategies, the different uses of strategies in advertising, the development of creative ideas according to advertising strategies, the analysis and evaluation of the use of advertising strategies in current advertising applications constitute the content of this course. In addition, academic studies on the subject and discussions on other information sources will be carried out within the scope of content in order to develop an academic perspective on advertising strategies.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knows the features that a creative advertisement should have.
2Explains the relationship between creativity and strategy.
3Implements the stages of finding and presenting creative ideas by making use of advertising strategies on a subject.
4Evaluates the components of creative advertising strategies through an advertising example.
5Analyzes the relationship between advertising strategies and creativity through a case study

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
LO 004               
LO 005               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1YASEMİN BOZKURT


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 515 ADVERTISING STRATEGIES 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YASEMİN BOZKURT ybozkurt@pau.edu.tr TUR A0408 %60
Goals The aim of this course is to provide students with theoretical and practical knowledge about the advertising strategies used in the process of designing persuasive advertising messages and how they are used in content creation; is to enable them to analyze sample applications. Within the scope of the course, academic research examples that deal with advertising strategies from various perspectives are also examined, and students are expected to have the ability to use these strategies in advertising research.
Content The concept of strategy, the concept of creativity in advertising, the relationship between strategy and creativity, types of advertising strategies, the different uses of strategies in advertising, the development of creative ideas according to advertising strategies, the analysis and evaluation of the use of advertising strategies in current advertising applications constitute the content of this course. In addition, academic studies on the subject and discussions on other information sources will be carried out within the scope of content in order to develop an academic perspective on advertising strategies.
Topics
WeeksTopics
1
2
3
4
5
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7
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9
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12
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14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes