1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 513CORPORATE COMMUNICATION AND REPUTATION MANAGEMENT3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Discussing the relations between corporate identity, corporate culture, corporate image and corporate reputation, corporate reputation and its components, the role of corporate communication in this process, and corporate communication methods and techniques
Course Content Corporate identity and elements, corporate culture, corporate image, corporate reputation, components of corporate reputation, corporate social responsibility, corporate communication methods and techniques, etc.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Can explain corporate identity and its elements.
2Can explain the relationships between corporate identity, corporate culture, corporate image and corporate reputation.
3Can explain the concept of corporate reputation and its components.
4Can explain and apply corporate communication strategies, methods and techniques.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
LO 004               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1EYLİN AKTAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 513 CORPORATE COMMUNICATION AND REPUTATION MANAGEMENT 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. EYLİN AKTAŞ ebabacan@pau.edu.tr TUR A0408 %
Goals Discussing the relations between corporate identity, corporate culture, corporate image and corporate reputation, corporate reputation and its components, the role of corporate communication in this process, and corporate communication methods and techniques
Content Corporate identity and elements, corporate culture, corporate image, corporate reputation, components of corporate reputation, corporate social responsibility, corporate communication methods and techniques, etc.
Topics
WeeksTopics
1 Introduction
2 Corporate Communications
3 Corporate Identity
4 Corporate Culture
5 Corporate Identity-Corporate Culture-Corporate Image-Corporate Reputation
6 Corporate Image
7 Corporate Reputation
8 Corporate Brand
9 Corporate Stakeholder Management
10 Corporate Advertising and Corporate Image/Raputation
11 Digital Communication and Corporate Image/Raputation
12 Corporate Social Responsibility and Corporate Image/Raputation
13 Crisis Communication and Corporate Image/Raputation
14 Digital Activism and Corporate Image/Raputation
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes