1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 511THEORETICAL AND NEW APPROACHES IN PUBLIC RELATIONS3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Explaining the theories and new approaches related to the field of public relations and produced for this field, discussing it through case studies
Course Content Theories related to public relations, public relations theories, new approaches
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Can explain public relations theories and approaches.
2Can recognize and analyze public relations theories and approaches at the level of practice.
3Can explain new approaches in the field of public relations, follow current developments.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1EYLİN AKTAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 511 THEORETICAL AND NEW APPROACHES IN PUBLIC RELATIONS 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. EYLİN AKTAŞ ebabacan@pau.edu.tr TUR A0408 %
Goals Explaining the theories and new approaches related to the field of public relations and produced for this field, discussing it through case studies
Content Theories related to public relations, public relations theories, new approaches
Topics
WeeksTopics
1 Introduction
2 Public Relations-Definition-History
3 Theoretical Approaches to Public Relations
4 Public Relations Models I
5 Public Relations Models II
6 Public Relations Strategies I
7 Public Relations Strategies II
8 Article Preparations
9 Article Preparations
10 Article Preparations
11 Article Preparations
12 Article Preparations
13 Article Preparations
14 Article Preparations
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes