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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TRZM 622E-MARKETING IN TOURISM SECTOR3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Electronic marketing related concepts and techniques will be taught, and applications in the tourism sector will be evaluated.
Course Content After micro-macro online environment analysis in tourism, electronic marketing strategy development will be examined. Students will also gain skills in electronic marketing practices such as online customer experience, campaign planning, and marketing communication. Selected articles from journals related to the field will be discussed.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Electronic marketing related concepts, techniques and applications in the tourism sector will be discussed.
2Developing an electronic marketing strategy in tourism

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 001          
LO 002          
Sub Total          
Contribution0000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)10330
Assignments31030
Mid-terms188
Final examination11515
Presentation / Seminar Preparation31030
Internet Searching/ Library Study10440
Total Work Load

ECTS Credit of the Course






195

7,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes