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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TRZM 606MARKETING MANAGEMENT IN TOURISM3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective To examine and discuss the problems that tourism marketing managers may encounter, to explain tourism marketing from a management perspective.
Course Content To provide analytical solution approaches to various marketing problems encountered in tourism enterprises and to develop the ability of managers to create conclusions and recommendations for the solution of problems.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Developing analytical solution approaches to various marketing problems in tourism
2To learn management functions in tourism marketing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 001          
LO 002          
Sub Total          
Contribution0000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)10330
Assignments31030
Mid-terms188
Final examination11515
Presentation / Seminar Preparation31030
Internet Searching/ Library Study10440
Total Work Load

ECTS Credit of the Course






195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1ENGİN TAŞKIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
TRZM 606 MARKETING MANAGEMENT IN TOURISM 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ENGİN TAŞKIN etaskin@pau.edu.tr TUR A0209 %
Goals To examine and discuss the problems that tourism marketing managers may encounter, to explain tourism marketing from a management perspective.
Content To provide analytical solution approaches to various marketing problems encountered in tourism enterprises and to develop the ability of managers to create conclusions and recommendations for the solution of problems.
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes