PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
TRZM 603	STRATEGIC TOURISM MARKETING	3 + 0	1st Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	Developing a marketing strategy in tourism businesses and coordinating marketing activities with strategic goals and objectives.
Course Content	The course includes the general characteristics of tourism marketing, the differences between goods and services, environmental factors affecting marketing, consumer markets and consumer purchasing behavior and marketing mix.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Developing a marketing strategy in tourism businesses
2	To learn marketing mix elements in tourism
3	To learn the factors affecting the purchasing behavior of tourists

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	10	3	30
Assignments	3	10	30
Mid-terms	1	8	8
Final examination	1	15	15
Presentation	3	10	30
Internet Searching/ Library Study	10	4	40
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student