PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SYO 638	CURRENT ISSUES AND APPLICATIONS IN SPORTS MARKETING	3 + 0	3rd Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	The student who takes this course researches current sports marketing issues. Analyzes and develops marketing techniques suitable for the rapidly changing dynamic structure of sports, and organizes new applications through case studies. Examines the effects of marketing activities on sports organizations and consumers.
Course Content	New marketing approaches and their application to the sports sector, the effects of marketing activities, exemplary marketing practices and their development, the relationship of the marketing function with other functions of the organization
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Examines marketing approaches, adapts them to sports organizations
2	Explores current approaches in marketing studies
3	Analyze the impact of marketing on the organization
4	Examines the unique aspects of sports marketing

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Assignments	6	7	42
Final examination	1	35	35
Presentation / Seminar Preparation	2	26	52
Midterm	1	24	24
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student