Pamukkale University
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Information Package & Course Catalogue
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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
BUSINESS MANAGEMENT DEPARTMENT
2251 Production Management and Marketing(Without Thesis)
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
IUP 526
NEW MARKETING APPROACHES
3 + 0
2nd Semester
6
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
Technology changes the ways to deal with customers over time. This perpetual change must be monitored, necessary measures should be taken and new paradigms must be adopted to sustain competitive advantages. This course aims to introduce latest marketing approaches.
Course Content
New marketing approaches such as; Facebook marketing, E -mail marketing, Blue-ocean marketing, Buzz marketing, Database marketing, Mass-customization
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
be able to understand the dynamism between technology and marketing
2
be able to appreciate how technological advances turns into marketing opportunities
3
be able to be aware that different approaches be differentiate
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
LO 001
5
1
5
5
LO 002
5
1
5
5
LO 003
3
5
5
3
Sub Total
13
7
15
13
Contribution
4
2
5
4
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
3
42
Assignments
6
7
42
Mid-terms
1
11
11
Final examination
1
19
19
Total Work Load
ECTS Credit of the Course
156
6
COURSE DETAILS
Select Year
All Years
2011-2012 Fall
2010-2011 Spring
2009-2010 Spring
Course Term
No
Instructors
Details
2009-2010 Spring
1
AHMET BARDAKCI
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
IUP 526
NEW MARKETING APPROACHES
3 + 0
1
Turkish
2009-2010 Spring
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Prof. Dr. AHMET BARDAKCI
abardakci@pau.edu.tr
Course location is not specified.
%
Goals
Technology changes the ways to deal with customers over time. This perpetual change must be monitored, necessary measures should be taken and new paradigms must be adopted to sustain competitive advantages. This course aims to introduce latest marketing approaches.
Content
New marketing approaches such as; Facebook marketing, E -mail marketing, Blue-ocean marketing, Buzz marketing, Database marketing, Mass-customization
Topics
Materials
Materials are not specified.
Resources
Course Assessment
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes