Weeks | Topics |
1 |
Strategy Identification
|
2 |
Planing and Marketing Planing
|
3 |
Developing Goals
The Mission Statement
|
4 |
Situation Analysis
|
5 |
Portfolio Analysis
|
6 |
McKinsey matrix
Market-Competitive matrix
|
7 |
|
8 |
Boston Consult Group Matrix
Hofer Analizing
|
9 |
Ansof Growth Matrix
Porter competitive Matrix
|
10 |
Market targeting
|
11 |
Marketing environment
|
12 |
Competitive Strategies
|
13 |
Growth Strategies
|
14 |
Marketing Evaluation and Control
|