1 | To understand the role of consumer behavior in the marketing process |
2 | To comprehend the role and importance of consumer behavior in tourism |
3 | To learn consumer behavior models in tourism and to identify factors motivating consumers to buy tourism products |
4 | To understand making purchase decisions of tourists and to learn purchase decision models |
5 | To identify the different market segments in tourism and to reveal the similarities and differences in demand characteristics of these segments |