1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 411PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSIS3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The purpose of this course is to teach how to design a public relations campaign in terms of the theoretical and practical aspects to the students. In this course, the model of public relations campaign planning, goals, strategies and target audience, media, techniques,budget evaluation are based on.
Course Content Determination of the Problem and Analysis of Status, Message, Identifying of Media and Events Strategies, Preparation of Application Planning, Preparation of Measurement / Assessment, Making Analyses of Case Study about the Applications of Strategic Public Relations
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Critically evaluate public relations projects
2Learn how to apply a public relations project
3Learn to design a public relations project
4Gain the ability to work as a team in public relations project

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001454 455342 22  
LO 002454 455342 22  
LO 003454 455342 22  
LO 004454 455342 22  
Sub Total162016 16202012168 88  
Contribution454045534202200

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1NEVİN KORTUNAY


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 411 PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSIS 3 + 0 1 Turkish 2018-2019 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. NEVİN KORTUNAY nkortunay@pau.edu.tr İİBF BB108 %60
Goals The purpose of this course is to teach how to design a public relations campaign in terms of the theoretical and practical aspects to the students. In this course, the model of public relations campaign planning, goals, strategies and target audience, media, techniques,budget evaluation are based on.
Content Determination of the Problem and Analysis of Status, Message, Identifying of Media and Events Strategies, Preparation of Application Planning, Preparation of Measurement / Assessment, Making Analyses of Case Study about the Applications of Strategic Public Relations
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam40Final Exam
Midterm Exam40Midterm Exam
Homework20Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes