1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ENGINEERING
  3. INDUSTRIAL ENGINEERING DEPARTMENT
  4. 255 Industrial Engineering
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IENG 446PROCUREMENT AND MARKETING3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Satınalma ve Pazarlama ile ilgili kavramlar, Pazar tanımları, Pazar çeşitleri, pazarlamanın işletme işlevleri içindeki yeri,pazarlama ilkeleri ve pazarlama yönetimi süreci,pazarlama içeriği, örgüt ve kontrol arasındaki ilşkiler,stratejik planlama, işlevsel stratejilerin planlanması, pazarlama bilgi sistemi, kontrol edilemeyen dış çevre etmenleri,tüketici pazarlarının yapısal ve davranışsal ilkeleri, örgütsel pazarların yapısal ve davranışsal ilkeleri, pazar örgütlenmesi ilkeleri, hedef pazar yaklaşımı, pazar bölümlendirme, ürün ve hizmet stratejileri, fiyat stratejileri, dağıtım kaynakları ve fiziksel dağıtım, tutundurma stratejileri, internetten pazarlama ve satınalma stratejileri
Course Content Procurement and Marketing concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion, e-marketting and e-procurement strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Student will be able to perform all basic purchasing functions.
2Student will be able to manage global sourcing activities.
3Student will be able to establish an effective purchasing system.
4Student will be able to work in team on purchasing activities.
5Student will be able to manage e-procurement and e-marketing process.
6Research and discuss the changes in local and global markets.
7Contributes to the marketing mix designing projects.
8Develops solutions to problems in all interfaces between the production processes and customer relations management.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001             
LO 002             
LO 003             
LO 004             
LO 005             
LO 006             
LO 007             
LO 008             
Sub Total             
Contribution0000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Assignments4624
Mid-terms11010
Final examination11414
Presentation / Seminar Preparation11414
Report / Project12626
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Fall1SEMİH COŞKUN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IENG 446 PROCUREMENT AND MARKETING 3 + 0 1 Turkish 2022-2023 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. SEMİH COŞKUN scoskun@pau.edu.tr MUH A0313 %60
Goals Satınalma ve Pazarlama ile ilgili kavramlar, Pazar tanımları, Pazar çeşitleri, pazarlamanın işletme işlevleri içindeki yeri,pazarlama ilkeleri ve pazarlama yönetimi süreci,pazarlama içeriği, örgüt ve kontrol arasındaki ilşkiler,stratejik planlama, işlevsel stratejilerin planlanması, pazarlama bilgi sistemi, kontrol edilemeyen dış çevre etmenleri,tüketici pazarlarının yapısal ve davranışsal ilkeleri, örgütsel pazarların yapısal ve davranışsal ilkeleri, pazar örgütlenmesi ilkeleri, hedef pazar yaklaşımı, pazar bölümlendirme, ürün ve hizmet stratejileri, fiyat stratejileri, dağıtım kaynakları ve fiziksel dağıtım, tutundurma stratejileri, internetten pazarlama ve satınalma stratejileri
Content Procurement and Marketing concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion, e-marketting and e-procurement strategies
Topics
WeeksTopics
1 Business Administratio, Systems Approach in Business
2 Supply Concept and Supply Chains
3 Supply Chain Management
4 Supplying and Marketing in Management Systems Standards
5 Marketing Processes
6 Customer Relations Management
7 Organization of Marketing Processes in Businesses
8 Organization of Purchasing Processes in Businesses
9 Mid term Exam
10 Purchasing Processes, and Sustainability
11 B2B / B2C Business to Business / Business to Customer Marketing
12 B2B / B2C Good Practice Examples
13 B2B / B2C Good Practice Examples
14 B2B / B2C Good Practice Examples
Materials
Materials are not specified.
Resources
ResourcesResources Language
Ders Sunum NotlarıTürkçe
Kitap: Yönetim ve Organizasyon Kitabı, Dr.Metin ATAK, Nobel Yayınları, 2020Türkçe
Kitap: Satınalma Yönetimi Süreçler ve Uygulamalar, Dr.Öğr.Üyesi Halim Yurdakul, Nobel Yayıncılık, 2020.Türkçe
Kitap: Satınalma ve Tedarik Zinciri Yönetimi, Prof.Dr. Murat ERDAL, Beta Yayınları, 2018Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam40Midterm Exam
Homework10Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes