Weeks | Topics |
1 |
What is public relations, Comminication and public relations
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2 |
Public Relations, advertisement, propaganda similarities and discrepancies
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3 |
Concepts used in public relations
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4 |
Public Relations mix, announcement, (press release, press release, press conference, press tour)
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5 |
Corporate advertising and its types
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6 |
Purposes and basic principles of Public Relations
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7 |
Midterm
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8 |
History of public relations and development of public relations in Turkey
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9 |
Types of research used in public relations
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10 |
Target audience in public relations, reasons and types of target audience determination
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11 |
Internal communication, Internal communication and conflict, types of conflict
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12 |
Internal and external public relations environments and tools
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13 |
Sponsorship, its types and reasons for development
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14 |
General evaluation and review
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