PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
YBS 307	MARKETING DATA ANALYTICS	3 + 1	5th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The aim of the course is to teach students how to analyze and interpret data used in marketing activities and to develop marketing strategies by making data-based decisions.
Course Content	The course covers data mining, statistical analysis, visualization and reporting techniques necessary for the analysis and interpretation of data used in marketing activities. In addition, students learn to analyze data from marketing channels such as consumer behavior, preferences, purchasing habits, website traffic, social media interactions, email campaigns, surveys and search engine results.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Developing data analysis and interpretation skills
2	Acquiring the skills needed to develop marketing strategies based on data
3	Gaining knowledge and experience in the analysis of data of marketing channels
4	Having the ppportunity to gain competitive advantage in business by understanding the importance of data-based decision making in the business world

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	4	56
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	6	6
Final examination	1	12	12
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student