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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
ECONOMICS DEPARTMENT
296 ECONOMICS (ENGLISH) (EVENING CLASSES)
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
ISLE 412
SERVICE MARKETING
3 + 0
8th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
The aim of this course is to teach service marketing concepts and marketing strategies for being offered successful services. After taking this course, students can take decisions about marketing and quality improvement strategies so as to solve marketing problems due to service characteristics.
Course Content
Service concept and the importance of service industry, services characteristics and service classifications, demand and capacity management in service marketing, service marketing mix (7p) and products in service marketing, price in service marketing, promotion and marketing communication in service marketing, place in service marketing, process management in service marketing, physical evidence in service marketing, people in service marketing, service marketing strategies (internal marketing, external marketing, interactive marketing, relationship marketing, customer loyalty etc.), service quality, service quality models (deming quality, malcolm baldrige national quality, efqm, kalder quality model etc.), total service quality management, service marketing mix and case studies in service industries (health, banking, tourism etc.)
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
-
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
13
3
39
Assignments
1
10
10
Mid-terms
1
13
13
Final examination
1
26
26
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes