Weeks | Topics |
1 |
Service Concept and the Importance of Service Industry,
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2 |
Services Characteristics and Service Classifications, Demand and Capacity Management in Service Marketing
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3 |
Service Marketing Mix (7P) and Products in Service Marketing
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4 |
Price in Service Marketing
Promotion and Marketing Communication in Service Marketing
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5 |
Promotion and Marketing Communication in Service Marketing
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6 |
Place in Service Marketing
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7 |
Process Management in Service Marketing,
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8 |
Physical Evidence in Service Marketing
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9 |
People in Service Marketing
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10 |
Service Marketing Strategies (Internal Marketing, External Marketing, Interactive Marketing, Relationship Marketing, Customer Loyalty Etc.),
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11 |
Service Quality
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12 |
Service Quality Models (Deming Quality, Malcolm Baldrige National Quality, EFQM, Kalder Quality Model Etc.)
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13 |
Total Service Quality Management
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14 |
Service Marketing Mix And Case Studies In Service Industries (Health, Banking, Tourism Etc.)
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