PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PAZA 222	BRAND MANAGEMENT	2 + 0	3rd Semester	5

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	The aim of the course is to give information about branding, the importance of branding and branding strategies
Course Content	Marking Requirements: Diffusion, Stricture, Presentation, Advertise, Word and Reference Requirements,Category Rule, Rule of Enlargement, Rule of Friends, Rule of Generic,Rule of Company, Rule of Bottom Brand, Rule of sibling, Rule of Color,Rule of Condition, Rule of Stability, Rule of Develop, Rule of Mortality, Rule of Singularity
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	learns brand strategies

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	42	42
Final examination	1	60	60
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student