1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. KALE VOCATIONAL SCHOOL
  3. MANAGEMENT AND ORGANIZATION DEPARTMENT
  4. 565 BUSINESS MANAGEMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
LOJ 106MARKETING PRINCIPLES - I3 + 03rd Semester5

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Teaching of basic marketing concepts.
Course Content Basic Concepts, Consumer Markets and Industrial Markets, Sunday Section routing and destination selection Sunday, Mamül, Price, Distribution Channels and Physical Distribution, Promotion, Marketing Research, Marketing Management and International Marketing of the concept of defining.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Which represents the foundation of marketing concepts and cases içselleştirilebilmesi
2To understand consumer behavior, marketing programs, interpretation and use in shaping
3Basic components of marketing positions within the marketing process and analyze the interactions
4Marketing programs to analyze and question the marketing activities of a business
5Marketing in the context of events and changes in the business world is experiencing a critical and rational perspective to evaluate

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms14444
Final examination14444
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1AYÇA KARAHAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
LOJ 106 MARKETING PRINCIPLES - I 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. AYÇA KARAHAN akarahan@pau.edu.tr KMYO A0101 %70
Goals Teaching of basic marketing concepts.
Content Basic Concepts, Consumer Markets and Industrial Markets, Sunday Section routing and destination selection Sunday, Mamül, Price, Distribution Channels and Physical Distribution, Promotion, Marketing Research, Marketing Management and International Marketing of the concept of defining.
Topics
WeeksTopics
1 scope of marketing, development, modern marketing management and recent developments
2 Marketing environment, strategic planning and marketing planning
3 Marketing research and information system
4 Consumer markets, industrial markets
5 Market segmentation and target market selection
6 growth strategies
7 target market strategies
8 consumer behavior
9 midterm
10 goods and services
11 price
12 place
13 promotion
14 international marketing
Materials
Materials are not specified.
Resources
ResourcesResources Language
pazarlama ilkeleri Vasfi Nadir TekinTürkçe
pazarlama ilkeleri Vasfi Nadir TekinTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes