PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
TDS 229	PUBLIC RELATIONS	2 + 0	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	The purpose of this course is to teach students in the field of public relations, theories and principles.
Course Content	Definition, history, development, application fields of public relations. It’s differences from advertisement and propaganda. The role of secretary in public relations and creating image. Definition, kinds and factors that affects organizational communication. Role, importance and function of secretary in obtaining managerial communication.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Explains the concept of public relations and its characteristics.
2	Explains the concept of organizational communication.
3	Describes the duties of the secretary in terms of public relations.
4	Gain the ability to apply public relations activities and techniques in health organizations.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	13	2	26
Mid-terms	1	8	8
Final examination	1	16	16
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	ÖMER FARUK KARACA

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
TDS 229	PUBLIC RELATIONS	2 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer ÖMER FARUK KARACA	ofkaraca@pau.edu.tr		SABF C0101	%70

Goals		The purpose of this course is to teach students in the field of public relations, theories and principles.
Content		Definition, history, development, application fields of public relations. It’s differences from advertisement and propaganda. The role of secretary in public relations and creating image. Definition, kinds and factors that affects organizational communication. Role, importance and function of secretary in obtaining managerial communication.

Topics

Weeks	Topics
1	Conceptual Framework of Public Relations
2	Communication and Public Relations in the Twenty-First Century
3	Objectives and Principles Followed in Public Relations
4	Historical Processes in Public Relations
5	Reasons Revealing the Need for Public Relations in Health Institutions
6	Public Relations in Health Institutions
7	Corporate Communication in the Twenty-First Century
8	Public Relations and Social Media
9	Social Media Communication in Health
10	Health Communication, Health Campaigns and Infodem
11	Communication in Crisis and Risk Management in Health Services
12	Reputation Management in Health Institutions
13	Public Relations and Ethics in Health Institutions
14	Public Relations and Communication in Health Institutions: Application Examples

Materials

Materials are not specified.

Resources

Resources	Resources Language
- Halkla İlişkiler Ders Notları	Türkçe
- Tengilimoğlu, D., Şenel Tekin, P., Sağlık Kurumlarında Halkla İlişkiler ve İletişim, Nobel Akademik Yayıncılık, Ankara, 2022.	Türkçe
- Geçikli, F., Halkla İlişkiler, Atatürk Üniversitesi Açıköğretim Fakültesi Yayını, Erzurum, 2016.	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student