PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
IELK 248	BUSINESS ADMINISTRATION	2 + 0	2nd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	To gain the competencies about business building and business development operations
Course Content	Following microeconomic data Analyzing macroeconomic indicators To identify gaps in the market Evaluating investment alternatives to choose the most appropriate Conducting Feasibility Study Understanding the Business Environment To do Demand Analysis and Forecast Determining place of business organization Determine the Legal Structure of Business To determine the capacity of the workplace Determine Total Cost of Providing Financing Estimated Income-Expense Account Making Business and Production Plan The Board of Investment Operations Conducting Create the appropriate structure in place to open business
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To analyze basic economic indicators

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Mid-terms	1	10	10
Final examination	1	12	12
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
IELK 248	BUSINESS ADMINISTRATION	2 + 0	2	Turkish	2019-2020 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. KADİR ÖZKAYA	kadirozkaya@pau.edu.tr		DTMYO AB115	%70

Goals		To gain the competencies about business building and business development operations
Content		Following microeconomic data Analyzing macroeconomic indicators To identify gaps in the market Evaluating investment alternatives to choose the most appropriate Conducting Feasibility Study Understanding the Business Environment To do Demand Analysis and Forecast Determining place of business organization Determine the Legal Structure of Business To determine the capacity of the workplace Determine Total Cost of Providing Financing Estimated Income-Expense Account Making Business and Production Plan The Board of Investment Operations Conducting Create the appropriate structure in place to open business

Topics

Weeks	Topics
1	Concept And Scope of Marketing, Marketing Areas
2	Controllable And Uncontrollable Environment Factors In Marketing
3	Controllable And Uncontrollable Environment Factors In Marketing
4	Marketing Information System
5	Marketing Research
6	Consumer Markets And Consumer Behaviors
7	Industrial Markets
8	Market Segmentation
9	Midterm Exam
10	Target Market Selection
11	Marketing Mix: Product
12	Marketing Mix:Price
13	Marketing Mix:Promotion And Distribution
14	Marketing In Electric Industry: Methods, Organizations, Differences And Applications.

Materials

Materials are not specified.

Resources

Resources	Resources Language
Mucuk, İ. (2014). Pazarlama İlkeleri. Türkmen Kitabevi, İstanbul,426 s.	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student