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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IKMY 165MEDIA LITERACY2 + 01st Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Television, radio, print media, internet etc. To acquire the ability to reach, analyze, evaluate and transmit the messages in the media and gain a critical viewpoint towards the written, audiovisual media.
Course Content 1-Media literacy, communication processes and types 2-Mass communication from communication 3-Structure of media institutions 4-Creating a media message: encoding and encoding 5-The phenomenon of magazineization 6-Popular culture 7-Countries' media literacy experiences 8- Media literacy theories 9- Media literacy principles 10-Media literacy in Turkey 11-Case analysis; Roughening and sensation 12-Case analysis; Ads, entertainment, sports, and travel
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learn the importance of media literacy.
2Recognizes the mass media.
3Experience the evolution and influences of media organs in the historical process.
4Analyze the effects of the media on the individual and society.
5Analyzes different theories, approaches and debates in media literacy.
6Take media literacy principles.

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms11010
Final examination11212
Total Work Load

ECTS Credit of the Course






78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall1KORAY ÇANKAYA
Details 2019-2020 Fall2KORAY ÇANKAYA
Details 2018-2019 Fall3KORAY ÇANKAYA
Details 2017-2018 Fall10KORAY ÇANKAYA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IKMY 165 MEDIA LITERACY 2 + 0 1 Turkish 2020-2021 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer KORAY ÇANKAYA kcankaya@pau.edu.tr DTMYO C0107-03 %70
Goals Television, radio, print media, internet etc. To acquire the ability to reach, analyze, evaluate and transmit the messages in the media and gain a critical viewpoint towards the written, audiovisual media.
Content 1-Media literacy, communication processes and types 2-Mass communication from communication 3-Structure of media institutions 4-Creating a media message: encoding and encoding 5-The phenomenon of magazineization 6-Popular culture 7-Countries' media literacy experiences 8- Media literacy theories 9- Media literacy principles 10-Media literacy in Turkey 11-Case analysis; Roughening and sensation 12-Case analysis; Ads, entertainment, sports, and travel
Topics
WeeksTopics
1 MEETING AND INTRO TO MEDIA LITERACY
2 INTRODUCTION TO VISUAL LITERACY
3 INTRODUCTION TO SEMIOLOGY AND SEMIOTOC ANALYSIS
4 EXPLANATION OF MEDIA LITERACY PRINTED ADVERTISING BILLBOARD ANALYSIS
5 CRITICAL MEDIA LITERACY AND CRITICAL BACKROUND
6 REASON OF MEDIA LITERACY LEARNING
7 ADVERTISING AND ADVERTISING ANALYSIS
8 MIDTERM
9 VISUAL FORMS AND EFFECTS OF MEDIA
10 NEWS
11 CASE STUDIES VIEWING MEDIA SAMPLES AND DISCUSSION
12 CASE STUDIES VIEWING MEDIA SAMPLES AND DISCUSSION
13 CASE STUDIES VIEWING MEDIA SAMPLES AND DISCUSSION
14 CASE STUDIES VIEWING MEDIA SAMPLES AND DISCUSSION
Materials
FileFile NameFile LanguageOriginal File NameAdded Date
Download File Göstergebilim.pptxTürkçeGöstergebilim.pptx12.09.2020 15:31:49
Download File Medya okuryazarlığı.pptxTürkçeMedya okuryazarlığı.pptx12.09.2020 15:31:49
Download File Medya okuryazarlığı tarihsel arkaplan.pptxTürkçeMedya okuryazarlığı tarihsel arkaplan.pptx12.09.2020 15:31:49
Download File MEDYA OKURYAZARLIĞINI GEREKTİREN KOŞULLAR.pptxTürkçeMEDYA OKURYAZARLIĞINI GEREKTİREN KOŞULLAR.pptx12.09.2020 15:31:49
Download File REKLÂMLAR.pptxTürkçeREKLÂMLAR.pptx12.09.2020 15:31:49
Download File REKLÂMLARIN ÇÖZÜMLENMESİ.pptxTürkçeREKLÂMLARIN ÇÖZÜMLENMESİ.pptx12.09.2020 15:31:49
Download File HABERLER.pptxTürkçeHABERLER.pptx12.09.2020 15:31:49
Resources
ResourcesResources Language
ŞAHİN Abdurrahman (2000) Eleştirel Medya OkuryazarlığıTürkçe
Binark Mutlu ve Bek Mine Gencel (2010) Eleştirel Medya OkuryazarlığıTürkçe
Parsa Seyide ve Parsa Alev Fatoş (2012) Göstergebilim ÇözümlemeleriTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam40Final Exam
Midterm Exam40Midterm Exam
Homework20Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes