PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
MDE 286	MARKETING MANAGEMENT	2 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Learning Marketing Techniques in Furniture Industry
Course Content	Marketing Concept, Scope and Development; Micro and Macro Environmental Factors Effecting in Marketing; Marketing Information System and Marketing Research; Consumer Markets and Consumer Behavior; Industrial Markets, Market Segmentation and Target Market Selection, Marketing Combination Elements; Product, Price, Commitment and Distribution Ile Strategic Planning; Marketing in Furniture Industry: Methods, Organizations, Differences; Applications.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Performing management functions
2	Managing human resources
3	To manage the production process
4	To manage marketing activities
5	To manage the financial structure of the business

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14
LO 001	3	4		5					5		5	4	5	4
LO 002	3	4		5					5		5	4	5	4
LO 003	3	4		5					5		5	4	5	4
LO 004	4	4		5					5		5	4	5	4
LO 005	4	5		5					5		5	4	5	4
Sub Total	17	21		25					25		25	20	25	20
Contribution	3	4	0	5	0	0	0	0	5	0	5	4	5	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	4	4
Final examination	1	4	4
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2018-2019 Spring	1	KADİR ÖZKAYA
Details	2017-2018 Spring	1	KADİR ÖZKAYA

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
MDE 286	MARKETING MANAGEMENT	2 + 0	1	Turkish	2018-2019 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. KADİR ÖZKAYA	kadirozkaya@pau.edu.tr		DTMYO AB113	%70

Goals		Learning Marketing Techniques in Furniture Industry
Content		Marketing Concept, Scope and Development; Micro and Macro Environmental Factors Effecting in Marketing; Marketing Information System and Marketing Research; Consumer Markets and Consumer Behavior; Industrial Markets, Market Segmentation and Target Market Selection, Marketing Combination Elements; Product, Price, Commitment and Distribution Ile Strategic Planning; Marketing in Furniture Industry: Methods, Organizations, Differences; Applications.

Topics

Weeks	Topics
1	Concept And Scope of Marketing, Marketing Areas
2	Controllable And Uncontrollable Environment Factors In Marketing
3	Controllable And Uncontrollable Environment Factors In Marketing
4	Marketing Information System
5	Marketing Research
6	Consumer Markets And Consumer Behaviors
7	Industrial Markets
8	Market Segmentation
9	Midterm Exam
10	Target Market Selection
11	Marketing Mix: Product
12	Marketing Mix:Price
13	Marketing Mix:Promotion And Distribution
14	Marketing In Furniture Industry: Methods, Organizations, Differences And Applications.

Materials

Materials are not specified.

Resources

Resources	Resources Language
Mucuk, İ. (2014). Pazarlama İlkeleri. Türkmen Kitabevi, İstanbul,426 s.	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student