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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IKMY 165MEDIA LITERACY2 + 04th Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Television, radio, print media, internet etc. To acquire the ability to reach, analyze, evaluate and transmit the messages in the media and gain a critical viewpoint towards the written, audiovisual media.
Course Content 1-Media literacy, communication processes and types 2-Mass communication from communication 3-Structure of media institutions 4-Creating a media message: encoding and encoding 5-The phenomenon of magazineization 6-Popular culture 7-Countries' media literacy experiences 8- Media literacy theories 9- Media literacy principles 10-Media literacy in Turkey 11-Case analysis; Roughening and sensation 12-Case analysis; Ads, entertainment, sports, and travel
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learn the importance of media literacy.
2Recognizes the mass media.
3Experience the evolution and influences of media organs in the historical process.
4Analyze the effects of the media on the individual and society.
5Analyzes different theories, approaches and debates in media literacy.
6Take media literacy principles.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001      5  32  3
LO 002      5  32  3
LO 003      5  32  3
LO 004      5  32  3
LO 005      5  32  3
LO 006      5  32  3
Sub Total      30  1812  18
Contribution00000050032003

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms144
Final examination144
Total Work Load

ECTS Credit of the Course






78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring1SEHER ARGUN
Details 2018-2019 Spring1KORAY ÇANKAYA
Details 2017-2018 Spring3KORAY ÇANKAYA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IKMY 165 MEDIA LITERACY 2 + 0 1 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. SEHER ARGUN ceylans@pau.edu.tr DTMYO B0002-01 %70
Goals Television, radio, print media, internet etc. To acquire the ability to reach, analyze, evaluate and transmit the messages in the media and gain a critical viewpoint towards the written, audiovisual media.
Content 1-Media literacy, communication processes and types 2-Mass communication from communication 3-Structure of media institutions 4-Creating a media message: encoding and encoding 5-The phenomenon of magazineization 6-Popular culture 7-Countries' media literacy experiences 8- Media literacy theories 9- Media literacy principles 10-Media literacy in Turkey 11-Case analysis; Roughening and sensation 12-Case analysis; Ads, entertainment, sports, and travel
Topics
WeeksTopics
1 Information Literacy
2 Concept of media
3 History of media
4 Introduction to media
5 Criticial thinking
6 Internet based communication
7 Social networks
8 online communities
9 Culture of consumption and media
10 Information diffusion
11 Production of message
12 Visual message desgign
13 Constructiing cyber identities
14 General overview
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes