1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. ÇİVRİL ATASAY KAMER VOCATIONAL SCHOOL
  3. MANAGEMENT AND ORGANIZATION DEPARTMENT
  4. 792 HEALTH FACILITIES MANAGEMENT(Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SAKI 215HEALTHCARE MARKETING3 + 03rd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Learning of basic terms of marketing, discussing the topics about health services marketing
Course Content Basic concepts related to marketing, the historical development of marketing, marketing types, the classification of the functions of marketing, service marketing, historical development of health services marketing, the factors causing increased the importance of marketing in healthcare, products and product (service) policies in health services marketing, price and price policies in health services marketing, distribution policies in health services marketing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1-At the end of this course, the students; 1) Develop strategies according to the analysis of result.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 0012     2  2
Sub Total2     2  2
Contribution2000002002

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms122
Final examination144
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1MİNE ARABACI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SAKI 215 HEALTHCARE MARKETING 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer MİNE ARABACI malaoglu@pau.edu.tr ÇMYO A0023 %70
Goals Learning of basic terms of marketing, discussing the topics about health services marketing
Content Basic concepts related to marketing, the historical development of marketing, marketing types, the classification of the functions of marketing, service marketing, historical development of health services marketing, the factors causing increased the importance of marketing in healthcare, products and product (service) policies in health services marketing, price and price policies in health services marketing, distribution policies in health services marketing
Topics
WeeksTopics
1 Introduction To Marketing
2 Marketing Mix
3 Marketing-Product
4 Marketing-Price
5 Marketing-Promotion
6 Marketing-Place
7 The Concept Of Health
8 Health Services
9 Service Marketing
10 Health Services Marketing
11 Communication
12 Integrated Marketing Communication
13 Integrated Marketing Communication
14 Integrated Marketing Communication
Materials
Materials are not specified.
Resources
ResourcesResources Language
Sağlık Hizmetlerinde Pazarlama-Yrd. Doç. Dr. Şükran Karaca - Beta YayıncılıkTürkçe
Sağlık Hizmetlerinde Pazarlama-Yrd. Doç. Dr. Şükran Karaca - Beta YayıncılıkTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes