PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BNK 238	CONSUMER BEHAVIOR	2 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Aim of the course is the Consumer who teach and how they should be treated. Taken before marketing courses, this course provides the foundation. Definition and types of consumers, motivation, learning, and decision-making processes is being transmitted. Focuses on the factors that influence consumer issues and communicate with consumers.
Course Content	Models of consumer behavior, consumer buying process and the factors that influence consumer behavior Consumer Behavior Research in the handling axis.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Understand marketing, consumer behavior conveying direction.
2	Understand the factors that shape and influence consumer.
3	Knows the consumer behavior and purchasing processes.
4	Establishes a learned devotee of the examples of the applications.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12
LO 001	5	5	5	5	5	5	5	5	5	5	5	5
LO 002	5		4		4		4	4		4
LO 003		5		5		5		5	5		5
LO 004		5	4			4	4	4
Sub Total	10	15	13	10	9	14	13	18	10	9	10	5
Contribution	3	4	3	3	2	4	3	5	3	2	3	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	12	1	12
Final examination	12	1	12
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BNK 238	CONSUMER BEHAVIOR	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. DENİZ ÜNAL ADIGÜZEL	dadiguzel@pau.edu.tr		BEMYO E0109	%70

Goals		Aim of the course is the Consumer who teach and how they should be treated. Taken before marketing courses, this course provides the foundation. Definition and types of consumers, motivation, learning, and decision-making processes is being transmitted. Focuses on the factors that influence consumer issues and communicate with consumers.
Content		Models of consumer behavior, consumer buying process and the factors that influence consumer behavior Consumer Behavior Research in the handling axis.

Topics

Weeks	Topics
1	Customer, consumer, commercial customer concepts
2	Expressing the concepts "Consumer,customer, buyer, consumer behaviour, consumption, needs and wants"
3	The model of consumer behavior and the relations between consumer behavior and marketing strategy
4	Psychological effects:Learning and memory
5	Motivation and perception
6	Attitudes and Emotions
7	Personality and ego
8	Personality and ego
9	Values and Lifestyle
10	Socio-cultural effects: Social groups and reference groups
11	Family and personal effects
12	Social class and culture
13	Consumer Buying Process
14	General review

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student