PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 209	ADVERTISING	2 + 1	3rd Semester

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	To present to students the concepts which is in the field of advertising with the both theoretical and practical studies. Against this background,to comprehend to students the process of the formation of meaning in advertising and analyzes of consumer perception,creative activities and how their reflected the advertising.
Course Content	Advertising and terms of advertising, advertising theories, mechanisms and function of advertising.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Knows the concept of advertising and the terms of advertising.
2	Defines and solutions the process of advertising.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5		3	3
LO 002	5	5	5		5			3
Sub Total	10	5	8	3	5			3
Contribution	5	3	4	2	3	0	0	2

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Assignments	1	20	20
Mid-terms	1	6	6
Final examination	1	8	8
Total Work Load ECTS Credit of the Course			104

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 209	ADVERTISING	2 + 1	1	Turkish	2021-2022 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN	hutkund@pau.edu.tr		BEMYO E0007	%70

Goals		To present to students the concepts which is in the field of advertising with the both theoretical and practical studies. Against this background,to comprehend to students the process of the formation of meaning in advertising and analyzes of consumer perception,creative activities and how their reflected the advertising.
Content		Advertising and terms of advertising, advertising theories, mechanisms and function of advertising.

Topics

Weeks	Topics
1	Definition of advertisement, historical development of advertising
2	Advertisement purposes, its functions and process
3	The functioning process of advertisement
4	Types of advertisement
5	Social, Economic and Legal Dimensions of Advertising
6	Advertiser, advertising agency and media
7	Mass communication and advertisiment
8	Advertising Media
9	Advertising Campaign
10	Advertising Campaign
11	Measuring Advertising Effectiveness
12	Media Planning
13	Online Advertising, Creative Works in Advertising
14	Creative Works in Advertising

Materials

Materials are not specified.

Resources

Resources	Resources Language
Füsun Kocabaş, Reklamcılık, İletişim Yayınları	Türkçe
Selda Bulut, Reklamcılığa Giriş, Atatürk Üniversitesi Yayınları	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student