Weeks | Topics |
1 |
Marketing information system
|
2 |
Marketing information system
|
3 |
market segmentation
|
4 |
positioning
|
5 |
product and brand management
|
6 |
innovation
|
7 |
Chracteristics of New Products and Product Development Process
|
8 |
integrated marketing communications
|
9 |
Kinds of Intermediaries; Wholesaling, Retailing, Agents, distributors, retail dealers, brokers
|
10 |
Marketing Ethics
|
11 |
marketing control
|
12 |
modern marketing approaches
|
13 |
modern marketing approaches
|
14 |
An overview
|