Weeks | Topics |
1 |
Expressing the concepts "Consumer,customer, buyer, consumer behaviour, consumption, needs and wants"
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2 |
Expressing the concepts "Consumer,customer, buyer, consumer behaviour, consumption, needs and wants"
|
3 |
The model of consumer behavior and the relations between consumer behavior and marketing strategy
|
4 |
Psychological effects:Learning and memory
|
5 |
Motivation and perception
|
6 |
Attitudes and Emotions
|
7 |
Personality and ego
|
8 |
Values and Lifestyle
|
9 |
Socio-cultural effects: Social groups and reference groups
|
10 |
Family and personal effects
|
11 |
Social class and culture
|
12 |
Consumer Buying Process
|
13 |
Consumer Buying Process
|
14 |
Consumer Buying Process
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