1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 787 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLT 226PUBLIC RELATIONS AND MEDIA TOOLS3 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective To introduce the tools and methods used in Public Relations, to give theoretical knowledge about the effective use of these tools and methods and to gain practical skills.
Course Content Public relations concept, tools and methods used in public relations, analysis of public relations tools and environments with examples.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Gains knowledge about the methods and tools used in public relations activities.
2Learns planning public relations activities and preparing materials to be used in activities.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 001        
LO 002        
Sub Total        
Contribution00000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Assignments428
Mid-terms111
Final examination111
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1HİCRAN UTKUN DİNCER AYDIN
Details 2022-2023 Spring1HİCRAN UTKUN DİNCER AYDIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLT 226 PUBLIC RELATIONS AND MEDIA TOOLS 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN hutkund@pau.edu.tr BEMYO E0007 %70
Goals To introduce the tools and methods used in Public Relations, to give theoretical knowledge about the effective use of these tools and methods and to gain practical skills.
Content Public relations concept, tools and methods used in public relations, analysis of public relations tools and environments with examples.
Topics
WeeksTopics
1 Overview of Public Relations
2 Public Relations process
3 Written and pressed tools
4 Sample studies
5 Written and pressed tools
6 Sample studies
7 Promotion tools
8 Sample studies
9 midterm exam
10 Auditory and visual tools
11 Sample studies
12 Face-to-face relationships and social organizations
13 Face-to-face relationships and social organizations
14 Sample studies
Materials
Materials are not specified.
Resources
ResourcesResources Language
Bir Aygıt Olarak Halkla İlişkiler ve Araçları - Dr. Çetin Murat HazarTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes