PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 267	MARKETING AND COMMUNICATION TECHNIQUES	2 + 1	3rd Semester

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Increased Importance of Communication and;Marketing Communication
Course Content	Relationship of marketing and communication, Marketing communication term and its characteristics, Advertising, public relations and announcement, Individual marketing, sales promotion, Identity of association, Goods, brand and package, Communication dimension of distribution and fare, Direct marketing.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Students comprehends importance of communication concept for marketing and business, gain efficent communication skills
2	Learn different communication ways that can be done with elements of marketing mix and elements that are exist in marketing environment

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13
LO 001	3	5				5	3			4
LO 002	5	4					5			3
Sub Total	8	9				5	8			7
Contribution	4	5	0	0	0	3	4	0	0	4	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	5	5
Final examination	1	5	5
Total Work Load ECTS Credit of the Course			52

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PZR 267	MARKETING AND COMMUNICATION TECHNIQUES	2 + 1	1	Turkish	2017-2018 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. DENİZ ÜNAL ADIGÜZEL	dadiguzel@pau.edu.tr		Course location is not specified.	%75

Goals		Increased Importance of Communication and;Marketing Communication
Content		Relationship of marketing and communication, Marketing communication term and its characteristics, Advertising, public relations and announcement, Individual marketing, sales promotion, Identity of association, Goods, brand and package, Communication dimension of distribution and fare, Direct marketing.

Topics

Weeks	Topics
1	Communication concept, its elements, its features and its functions
2	Communication process and its functioning
3	Forms of communication
4	Forms of communication
5	Types of communication
6	Types of communication
7	Communication barriers and ways of overcoming
8	Persuasive communication
9	Persuasive communication
10	Merketing and communication
11	Integrated Marketing Communication
12	Marketing communication techniques
13	Marketing communication techniques
14	Techniques of effective speaking and listening

Materials

Materials are not specified.

Resources

Resources	Resources Language
İletişim - Doç. Dr. Hasan Tutar	Türkçe
Pazarlama İlkeleri - Prof. Dr. İsmet Mucuk	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student