1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 377 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 265ELECTRONIC MARKETING2 + 03rd Semester 

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Convey information about e-commerce development, the parties to the process and e-commerce -related regulations
Course Content The concept and development of e-commerce e-commerce security and e-commerce aplication The legal status and development of e-commerce, B2B and B2C applications, new approaches to e-commerce
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To learn the basic concepts of e-commerce
2To obtain the basic information regarding the functioning of e-commerce
3Defining, comprehending the problem and gaining ability to solve a problem by applying the theory.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 0015 55    5    
LO 0025 55    5    
LO 003         5   
Sub Total10 1010    105   
Contribution3033000032000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms11010
Final examination11010
Total Work Load

ECTS Credit of the Course





104
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1HİCRAN UTKUN DİNCER AYDIN
Details 2016-2017 Fall1EMRE GÜNDÜZ
Details 2015-2016 Fall1SIDIKA ÖZLEN
Details 2014-2015 Fall1MELDA GÖLEMEZLİ
Details 2013-2014 Fall1MELDA GÖLEMEZLİ
Details 2012-2013 Fall1MELDA GÖLEMEZLİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 265 ELECTRONIC MARKETING 2 + 0 1 Turkish 2018-2019 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN hutkund@pau.edu.tr Course location is not specified. %70
Goals Convey information about e-commerce development, the parties to the process and e-commerce -related regulations
Content The concept and development of e-commerce e-commerce security and e-commerce aplication The legal status and development of e-commerce, B2B and B2C applications, new approaches to e-commerce
Topics
WeeksTopics
1 Information Society, Internet, and new economy
2 The emergence of e-marketing and its difference with the classic marketing
3 The concepts of e-marketing, e-trade, e-business and the classification of e-trade
4 The scope of e-trade, its instruments and elements
5 The characteristics of E-trade and the problems that is faced with.
6 The process of e-marketing
7 The process of e-marketing
8 Mid-term exam
9 The effect of e-marketing to consumer behavior
10 E-marketing mix
11 E-marketing mix
12 Examples of marketing-from world
13 Examples of marketing-from Turkey
14 Final exam
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes