1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 377 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 253MARKETING RESEARCH2 + 13rd Semester 

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To get informations about methods of marketing research and to be able to interpret the data
Course Content importance of marketing research, definiton of problems, and determining hypothesis, research models, dta types, data sources and sampling, primary and secondary data collection methods, measure and measurement in marketing research, bracing data's for analysis, analysis and research report, controlling whole process and types of marketing research
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1The skills to collect required datas for research are gained.
2The skills to make marketing research analyzes are gained
3The skills to prepare and present research report and solving problems are gained

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001    53   3   
LO 002    53   4   
LO 003    54   4   
Sub Total    1510   11   
Contribution0000530004000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14456
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms199
Final examination199
Total Work Load

ECTS Credit of the Course





130
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Fall1ALİ ALPER AKGÜN
Details 2016-2017 Fall1ALİ ALPER AKGÜN
Details 2015-2016 Fall1ŞEYDA İRDEM
Details 2014-2015 Fall1MELDA GÖLEMEZLİ
Details 2013-2014 Fall1ALİ ALPER AKGÜN
Details 2012-2013 Fall1ALİ ALPER AKGÜN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 253 MARKETING RESEARCH 2 + 1 1 Turkish 2017-2018 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ALİ ALPER AKGÜN aakgun@pau.edu.tr BEMYO E0204 %70
Goals To get informations about methods of marketing research and to be able to interpret the data
Content importance of marketing research, definiton of problems, and determining hypothesis, research models, dta types, data sources and sampling, primary and secondary data collection methods, measure and measurement in marketing research, bracing data's for analysis, analysis and research report, controlling whole process and types of marketing research
Topics
WeeksTopics
1 Introduction to Marketing Research
2 Determining problem and its definition
3 Planning of Searching Outline
4 Sampling Methods
5 Determining problem and its definition
6 Surveys Method
7 Observation and Experiment Method
8 Midterm
9 Scales of Methods
10 Introduction to Data Analysis
11 Correlation, Regretion and Multiple Regretion Analysis
12 Preparing of Search Reports and its audit
13 Consumer,Product, Distrubiton Channels and Ad.Search
14 Final Exam
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama Araştırması, Prof.Dr. Ercan GEGEZ, Beta Basım Yayın DağıtımTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes