Increasing competition day by day has made it necessary for businesses to give due importance to sales, public relations and marketing activities. It is possible with the correct application of public relations and marketing for businesses or public institutions and organizations to take a different position in the competition. As well as producing a product or service, issues such as presenting the product or service to the right customers correctly, developing good relations with the customer, creating a corporate image are of great importance. Marketing department aims to train qualified personnel who can work in marketing, sales and public relations departments needed by retailers or manufacturers producing goods or services.

Our mission is to train the employees of the future, who can keep up with the developing and changing world in the field of marketing and public relations, are sensitive to social issues, have high communication skills, have creative, critical and solution-generating perspectives, and can work in the private sector in the field of sales, marketing or advertising agencies. Emphasizing the importance of new generation and ever-changing digital marketing practices in the program, basic marketing training with digital marketing content and a roadmap are also provided for our students to focus on these areas. It is aimed that our students will be ready for business life in a shorter time as a result of four half-year higher education in the field of sales and marketing, and they will be more successful in new generation jobs with the marketing infrastructure.