2251 Production Management and Marketing(Without Thesis

GENERAL INFORMATION
Production management and marketing master's program includes production courses such as production management, production planning, stock planning and marketing courses such as marketing strategies, brand management, international marketing, and marketing on the internet.

Objective
Production management and marketing program provides a strong scientific basis to learn principles, methods and techniques, and to apply them from a strategic point of view and in harmony with conditions of global competition


Admission Requirements
First cycle degree, acceptable score on centralized graduate entrance exam, placement through local oral/written exam and certificate of English proficiency

Graduation Requirements
A student must complete the required course load (30 PAU credits) and successfully prepare a project.

Career Opportunties
Graduates can be employed, particularly the private sector and universities.

Qualification Awarded
Production Management and Marketing

Level of Qualification
Second Cycle (Master's Degree)

Recognition of Prior Learning
Recognition of previous structured lectures in Turkish Higher Education Institutions, transitions in vertical, horizontal and university are realized within the scope of the "Higher Education Regulations", "REGULATION BETWEEN THE BACHELORS AND GRADUATE DEGREE PROGRAMS, ON HIGHER EDUCATION AND TRANSITION BETWEEN DOUBLE MAJOR DALL, SIDE DALL AND CREDIT TRANSFER STANDARDS

Qualification Requirements and Regulations
A student must complete the required course load (30 PAU credits) and successfully prepare a project.

Access to Further Studies
May apply to PhD programs

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF THE DEPARTMENT OF INSTITUTEProf. Dr. DUYGU KOÇOĞLU  dkocoglu@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1To be able to asssociate theories of production management or marketing with real life
2To identify problem in production management and marketing, and to be able to analyze, develop alternative solutions, and interpret the results by using qualitative and quantitative techniques.
3To learn marketing strategies and to possess the knowledge on the preparation of marketing programs.
4To gain scientific thinking and research skills on the subject of production management and marketing
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
DemonstrationIn this method the teacher demonstrates, an experiment, test, in front of the class. And then assists students to do so too. Students learn not only by just by looking and watching, but also by taking part and participating. This method is usually applied when teaching skills.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
Concept MapsExpress a relation network, based on figures, graphics and words propositions and principles. It enables visual learning. These steps are followed: 1) Concepts about the subjects to be taught are listed. 2) The name of the subject that will be taught is written at the top.3) Relations between
ProjectProject-based learning is a learning way which leads students to deal with interesting problems and to create extraordinary products at the end of this. It allows students to use their creativity and it requires them to look at events perceptively.
Observation Although we generally get information related to the nature through observations, the Observation method can also be used for other situations and under other conditions. We try to reach certain generalizations by thinking about our findings which we gather from our observations.

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
INFORMATION  02
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
INFORMATION  02
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESField Specific Competencies 04
COMPETENCIESLearning Competence 01
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
Course Plan

1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
- Production Management and Marketing Elective - 1 3+0 6 Elective
- Production Management and Marketing Elective - 1 3+0 6 Elective
- Production Management and Marketing Elective - 1 3+0 6 Elective
- Production Management and Marketing Elective - 1 3+0 6 Elective
- Production Management and Marketing Elective - 1 3+0 6 Elective
  Total 30  
1st Semester Elective Groups : Production Management and Marketing Elective - 1

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
- Production Management and Marketing Elective - 2 3+0 6 Elective
- Production Management and Marketing Elective - 2 3+0 6 Elective
- Production Management and Marketing Elective - 2 3+0 6 Elective
- Production Management and Marketing Elective - 2 3+0 6 Elective
- Production Management and Marketing Elective - 2 3+0 6 Elective
  Total 30  
2nd Semester Elective Groups : Production Management and Marketing Elective - 2

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
IUP 522 TERM PROJECT 0+0 30 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Year :
Numerical Verbal The Presence of Relationship
Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04
POSTGRADUATE COUNSELINGC    
TERM PROJECTC****
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04
BRAND MANAGEMENTE    
INTERNATIONAL MARKETINGE    
INTERNET MARKETING AND E-COMMERCEE****
LINEAR PROGRAMMINGE****
MARKETING MANAGEMENTE****
MARKETING RESEARCHE    
MARKETING STRATEGIESE****
MATHEMATICAL PROGRAMMINGE    
NEW MARKETING APPROACHESE****
OPERATIONS MANAGEMENT AND PLANNINGE    
PRODUCTION MANAGEMENTE    
RELATIONSHIP MARKETINGE    
RODUCTION PLANNINGE    
SALES MANAGEMENT AND TECHNIQUESE****
SCIENTIFIC RESEARCH METHODSE****
SIMULATION METHODS AND TECHNIQUESE****
STATISTICAL QUALITY CONTROLE    
STOCK PLANNING AND CONTROLLINGE****
STRATEGIC MARKETING MANAGEMENTE****
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey