2232 MARKETING

GENERAL INFORMATION
The aim of the marketing graduate program is to train talented and knowledgeable managers in marketing and marketing researches, brand management, customer relationship management, marketing decisions and marketing strategies concepts. In this context, there are marketing lessons such as Marketing Strategies, Marketing Management and Applications, Current Marketing Approaches, Global Marketing, Basics of Marketing Information System, Sales Management Processes and Techniques, Relationship Marketing, Strategic Brand Management and Internet Marketing.

Objective
Marketing program provides a strong scientific basis to learn principles, methods and techniques, and to apply them from a strategic point of view and in harmony with conditions of global competition, and brings marketing managers who innovate itself according to changing market conditions, have analytical thinking skills and specialize in sales and marketing to business life


Admission Requirements
First cycle degree, acceptable score on centralized graduate entrance exam, placement through local oral/written exam and certificate of English proficiency

Graduation Requirements
A student must complete the required course load (21 PAU credits) with a CGPA of at least 3.00/4.00; present a research seminar and successfully prepare and defend a thesis.

Career Opportunties
Graduates can be employed, particularly the private sector and universities.

Qualification Awarded
Marketıng

Level of Qualification
Second Cycle (Master's Degree)

Recognition of Prior Learning
Recognition of previous structured lectures in Turkish Higher Education Institutions, transitions in vertical, horizontal and university are realized within the scope of the "Higher Education Regulations", "REGULATION BETWEEN THE BACHELORS AND GRADUATE DEGREE PROGRAMS, ON HIGHER EDUCATION AND TRANSITION BETWEEN DOUBLE MAJOR DALL, SIDE DALL AND CREDIT TRANSFER STANDARDS

Qualification Requirements and Regulations
A student must complete the required course load (21 PAU credits) with a CGPA of at least 3.00/4.00; present a research seminar and successfully prepare and defend a thesis.

Access to Further Studies
May apply to PhD programs

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
 Prof. Dr. FEYZULLAH EROĞLU+90 258 296 2660 feroglu@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1To be able to asssociate theories of marketing with real life
2To identify problem in marketing, and to be able to analyze, develop alternative solutions, and interpret the results by using qualitative and quantitative techniques.
3To learn marketing strategies and to possess the knowledge on the preparation of marketing programs
4To gain scientific thinking and research skills on the subject of marketing
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.

Learning Outcomes - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
INFORMATION  02
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
    

Learning Outcomes - Fields of Education Relation (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
INFORMATION  02
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESField Specific Competencies 04
COMPETENCIESLearning Competence 01
    

Learning Outcomes - Fields of Education Relation (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 509 MARKETING RESEARCH METHODS 3+0 7,5 Compulsory
- Elective 3+0 7,5 Elective
- Elective 3+0 7,5 Elective
- Elective 3+0 7,5 Elective
  Total 30  
1st Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 501 FUNDAMENTALS OF MARKETING 3+07,5Elective
PZR 503 MARKETING MANAGEMENT AND IMPLEMENTATIONS 3+07,5Elective
PZR 505 NEW MARKETING APPROACHES 3+07,5Elective
PZR 507 GLOBAL MARKETING 3+07,5Elective
PZR 511 FUNDAMENTALS OF MARKETING INFORMATION SYSTEM 3+07,5Elective
PZR 514 TOURISM MARKETING MANAGEMENT 3+07,5Elective

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
IUP 516 SEMINAR 0+2 7,5 Compulsory
PZR 502 MARKETING STRATEGIES 3+0 7,5 Compulsory
- Elective 3+0 7,5 Elective
- Elective 3+0 7,5 Elective
  Total 30  
2nd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 504 SALES MANAGEMENT PROCESSES AND TECHNIQUES 3+07,5Elective
PZR 506 RELATIONSHIP MARKETING 3+07,5Elective
PZR 508 STRATEGIC BRAND MANAGEMENT 3+07,5Elective
PZR 510 INTERNET MARKETING 3+07,5Elective
PZR 512 TEXTILE INDUSTY MARKETING 3+07,5Elective

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
IUP 700 FIELD OF STUDY COURSE 6+0 5 Compulsory
IUP 500 MASTER'S THESIS 0+0 25 Compulsory
  Total 30  

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
IUP 500 MASTER'S THESIS 0+0 25 Compulsory
IUP 700 FIELD OF STUDY COURSE 6+0 5 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Year : Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04
EXPERTISE FIELD COURSESC    
FIELD OF STUDY COURSEC    
MARKETING RESEARCH METHODSC    
MARKETING STRATEGIESC    
MASTER'S THESISC    
SEMINARC    
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04
FUNDAMENTALS OF MARKETINGE    
FUNDAMENTALS OF MARKETING INFORMATION SYSTEME    
GLOBAL MARKETINGE    
INTERNET MARKETINGE    
MARKETING MANAGEMENT AND IMPLEMENTATIONSE    
NEW MARKETING APPROACHESE    
RELATIONSHIP MARKETINGE    
SALES MANAGEMENT PROCESSES AND TECHNIQUESE    
STRATEGIC BRAND MANAGEMENTE    
TEXTILE INDUSTY MARKETINGE    
TOURISM MARKETING MANAGEMENTE    
L+P: Lecture and Practice
C: Compulsory
E: Elective
PQ: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey
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