1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
General Information Prog. Learning Outcomes Teaching & Learning Methods Course Structure Course & Learning Outcomes LO - NQF-HETR Relation LO - FOE (Academic) LO - FOE (Vocational)

2232 MARKETING

GENERAL INFORMATION
In the marketing master's program, there are marketing courses such as Fundamentals of Marketing, Marketing Strategies, Marketing Management, Current Marketing Approaches, Global Marketing, Marketing Information System, Sales Management Processes, Strategic Brand Management and Internet Marketing.

Objective
To teach the principles, methods and techniques in the field of marketing, to train marketing managers who are experts in sales and marketing, who renew themselves according to constantly changing market conditions and who have analytical thinking skills.


Admission Requirements
First cycle degree, acceptable score on centralized graduate entrance exam, placement through local oral/written exam and certificate of English proficiency

Graduation Requirements
A student must complete the required course load (21 PAU credits) with a CGPA of at least 3.00/4.00; present a research seminar and successfully prepare and defend a thesis.

Career Opportunties
Graduates can be employed, particularly the private sector and universities.

Qualification Awarded
Marketıng

Level of Qualification
Second Cycle (Master's Degree)

Recognition of Prior Learning
Recognition of previous structured lectures in Turkish Higher Education Institutions, transitions in vertical, horizontal and university are realized within the scope of the "Higher Education Regulations", "REGULATION BETWEEN THE BACHELORS AND GRADUATE DEGREE PROGRAMS, ON HIGHER EDUCATION AND TRANSITION BETWEEN DOUBLE MAJOR DALL, SIDE DALL AND CREDIT TRANSFER STANDARDS

Qualification Requirements and Regulations
A student must complete the required course load (21 PAU credits) with a CGPA of at least 3.00/4.00; present a research seminar and successfully prepare and defend a thesis.

Access to Further Studies
May apply to PhD programs

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF THE DEPARTMENT OF INSTITUTEProf. Dr. DUYGU KOÇOĞLU  dkocoglu@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1To be able to asssociate theories of marketing with real life
2To identify problem in marketing, and to be able to analyze, develop alternative solutions, and interpret the results by using qualitative and quantitative techniques.
3To learn marketing strategies and to possess the knowledge on the preparation of marketing programs
4To gain scientific thinking and research skills on the subject of marketing
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
INFORMATION  02
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
INFORMATION  02
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESField Specific Competencies 04
COMPETENCIESLearning Competence 01
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 509 MARKETING RESEARCH METHODS 3+0 7,5 Compulsory
- Marketing Elective (Fall Semester) 1 3+0 7,5 Elective
- Marketing Elective (Fall Semester) 1 3+0 7,5 Elective
- Marketing Elective (Fall Semester) 1 3+0 7,5 Elective
  Total 30  
1st Semester Elective Groups : Marketing Elective (Fall Semester) 1

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
IUP 516 SEMINAR 0+2 7,5 Compulsory
PZR 502 MARKETING STRATEGIES 3+0 7,5 Compulsory
- Marketing Elective (Spring Semester) 2 3+0 7,5 Elective
- Marketing Elective (Spring Semester) 2 3+0 7,5 Elective
  Total 30  
2nd Semester Elective Groups : Marketing Elective (Spring Semester) 2

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
IUP 700 FIELD OF STUDY COURSE 6+0 5 Compulsory
IUP 500 MASTER'S THESIS 0+0 25 Compulsory
- Optional Elective Marketinig 0+0 Elective
  Total 30  
3rd Semester Elective Groups : Optional Elective Marketinig

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
IUP 500 MASTER'S THESIS 0+0 25 Compulsory
IUP 700 FIELD OF STUDY COURSE 6+0 5 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Year :
Numerical Verbal The Presence of Relationship
Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04
FIELD OF STUDY COURSEC    
MARKETING RESEARCH METHODSC    
MARKETING STRATEGIESC    
MASTER'S THESISC    
POSTGRADUATE COUNSELINGC    
SEMINARC    
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04
FUNDAMENTALS OF MARKETINGE    
FUNDAMENTALS OF MARKETING INFORMATION SYSTEME    
GLOBAL MARKETINGE    
INTERNET MARKETINGE    
MARKETING MANAGEMENT AND IMPLEMENTATIONSE    
NEW MARKETING APPROACHESE    
RELATIONSHIP MARKETINGE    
SALES MANAGEMENT PROCESSES AND TECHNIQUESE    
STRATEGIC BRAND MANAGEMENTE    
TERM PROJECTE    
TEXTILE INDUSTRY MARKETINGE    
TOURISM MARKETING MANAGEMENTE    
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey