787 PUBLIC RELATIONS AND PUBLICITY

GENERAL INFORMATION
Today, at the ever-evolving business environment, communication which is of strategic importance for business as it provides be successful in maintaining their existence at the same time gaining the competitiveness to businesses are becoming a privileged function. In this sense, Public Relations and Publicity program was established with the purpose of to satisfy the need for skilled labor of businesses in the field of communication. Public relations and publicity program is a two-year higher education program to train skilled labor who has theoretical knowledge at the same time have gained practical experience to carry out corporate communication, public relations, publicity and advertising activities of organizations which operates in public and private sectors.

Objective
Our goal is to train professionals who is a high sense of social responsibility, respect for professional ethics, knows the basics of the communication, public relations, publicity and advertising, has the teoritical knowledge to understand, assessment and help to sectoral problems, ability to use effectively verbal, written, and visual communication tools and methods; to content prduction; to design media; to plan and carry out the communication campaign.


Admission Requirements
Current vocational and technical secondary-education institutions and vocational higher education students who pass the university entrance examination organized by the Student Selection and Placement (ÖSYM), and who have the acquired documents and proof can be accepted to our university.

Graduation Requirements
To graduate from this program students must to take all of the courses and must be successful in these courses and to have a minimum CGPA requirement as stated in Pamukkale University’s associate program guide.

Career Opportunties
Graduates have job opportunities in public relations, advertising, corporate communications and marketing communications departments of many organizations operating in various areas. Also they can work at media, advertising and public relations agencies.

Qualification Awarded
Public Relations And Publicity

Level of Qualification
Short Cycle (Associate's Degree)

Recognition of Prior Learning


Qualification Requirements and Regulations
To graduate from this program students must to take all of the courses and must be successful in these courses and to have a minimum CGPA requirement as stated in Pamukkale University’s associate program guide.

Access to Further Studies
Without examination the graduates of Anadolu University Open Education Faculty have the right to migrate 3rd class. In addition, DGS, if they are successful in the graduate program of formal education there are opportunities to continue.

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF DEPARTMENT Lect. HİCRAN UTKUN DİNCER AYDIN+90 258 7911491 134 hutkund@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1To have the ability to interpret and evaluate data, identify problems, analyze and solve by using the basic knowledge and skills in the field of communication, public relations, publicity, advertising, business and marketing.
2To have ability to select and use methods, techniques and tools for applications in his field and use information technologies and resources effectively and competently.
3To have ability to design and implement the public relations activities with use the professional environment and tools in his field.
4To have knowledge about social, political, historical, technological, cultural and economic issues and to relate to his field.
5To develop communication strategies and tactics.
6To have ability to use research methods and tecniques to achieve the necessary information while fulfilling their professional responsibilities.
7To have knowledge of general and vocational English to be able to use the foreign terms and expressions and to follow the vocational developments.
8To be competent about social rights, social and cultural values, social responsibility and professional ethics.
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Problem SolvingThe name given to any doubt or ambiguity that arises is, a problem. Problems which usually have a role in human life, that have preventing or annoying aspects are solved by considering the stages of scientific methods. (a) Problems are determined. (b) The problem is identified. 
Cooperative LearningCooperative Learning is; a kind of learning that is based on the students working together for a common purpose. Children with different skills come together in heterogeneous groups to learn by helping each other. Students gain experiences such as becoming aware of the unity
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
Concept MapsExpress a relation network, based on figures, graphics and words propositions and principles. It enables visual learning. These steps are followed: 1) Concepts about the subjects to be taught are listed. 2) The name of the subject that will be taught is written at the top.3) Relations between
Concept CaricaturesCreates opportunities to learn and discuss by caricaturizing and representing information about concepts in a thought-provoking way that can lead to debates. Generally Concepts Caricatures draw attention and create opportunities to think by giving information in a contradicting
Cooperative LearningCooperative Learning is; a kind of learning that is based on students working together for a common purpose. Children with different skills come together in heterogeneous groups and learn by helping each other. Students gain experiences such as becoming aware of the unity within the
Scenario-based teaching Although it is similar to the Case Study method, there is a fictional approach in the scenario. The subject can be presented by inserting it in to a fiction and can also lead the student’s to producing their own scenarios.
Role Playing Role-playing is a learning way which helps students to express their own feelings and thoughts by playing the role of other personalities. It is necessary that students use creative thinking to succeed. Students put themselves in someone’s place by purifying themselves from their actual
Drama Drama is a method in which students learn a skill or situation by reenacting in front of the class. As well as gaining knowledge by experience, it has important effects on the development of verbal expression and socialization. It enables us to bring up individuals who are creative, productive,
ProjectProject-based learning is a learning way which leads students to deal with interesting problems and to create extraordinary products at the end of this. It allows students to use their creativity and it requires them to look at events perceptively.
Technical TourIs a method that takes learning to the out of the classroom. It is a method that provides students to make direct observations and to gain information by taking them to places, such as factories, museums, libraries, various government agencies, mountains, forests, lakes, parks and gardens.
Observation Although we generally get information related to the nature through observations, the Observation method can also be used for other situations and under other conditions. We try to reach certain generalizations by thinking about our findings which we gather from our observations.
InterviewThis is when the teacher brings in (writers, artists, designers, writers, illustrators, etc.) because he/she is not equipped with the adequate facilities to do with certain issues or situations. It is a technique that triggers the senses of students. In some cases, students interview certain people
DebateDebate is a type of discussion on a topic in compliance with certain rules and procedures. Debate, is two groups of students in either twos or threes, putting forward points, which are for or against an idea, proposal, point, action or recommendation.  The aim is to discuss topic ideas that
Six Hat ThinkingThe Six hat thinking technique, is based on looking at a topic from different angles. Individuals learn to, develop the ability to face events from different points of view and to improve their empathizing skills. Because thoughts are looked upon from of every aspect, issues raised can be
Vision Development This technique is not all the students in small groups, but all students participating in a study as a class. It is a discussion technique, used to teach students to respect others views and improve their vision, when thinking about conflicting points of view. Topics with apparent contradictions 
Brainstorming Brainstorming is a group work process that has been regulated to reach solutions for a problem without limitations or evaluation. The purpose of brainstorming is to make it easier for students to express themselves and to generate ideas. This technique is used as a high-level discussion

Learning Outcomes - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

Learning Outcomes - Fields of Education Relation (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

Learning Outcomes - Fields of Education Relation (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
TKD 101 TURKISH LANGUAGE - I 2+0 2 Compulsory
HLT 101 BASIC LAW 2+0 3 Compulsory
HLT 103 BUSINESS MANAGEMENT-1 3+0 3 Compulsory
HLT 105 GENERAL CONTACT 2+0 3 Compulsory
HLT 107 PUBLIC RELATIONS-I 3+0 4 Compulsory
HLT 109 PRİNCİPLES OF MARKETİNG-1 3+0 4 Compulsory
HLT 111 OFFICE PROGRAMS I 1+2 3 Compulsory
ATI 101 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - I 2+0 2 Compulsory
- Elective 3+0 4 Elective
- Elective 2+0 2 Elective
  Total 30  
1st Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 113 EFFECTIVE SPEECH 3+04Elective
1st Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
ING 125 ENGLISH- I 2+02Elective

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 102 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - II 2+0 2 Compulsory
TKD 102 TURKISH LANGUAGE - II 2+0 2 Compulsory
HLT 150 SUMMER INTERNSHIP - I 0+2 4 Compulsory
HLT 112 PUBLIC RELATIONS - II 3+0 4 Compulsory
HLT 114 BUSINESS MANAGEMENT -2 3+0 3 Compulsory
HLT 116 GENERAL ECONOMICS 2+0 2 Compulsory
HLT 118 PRİNCİPLES OF MARKETİNG-2 3+0 4 Compulsory
- Elective 2+0 2 Elective
- Elective 2+0 2 Elective
- Elective 1+2 3 Elective
- Elective 2+0 2 Elective
  Total 30  
2nd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 120 COMMUNICATION ETHICS 2+02Elective
HLT 124 BRAND MANAGEMENT 2+02Elective
HLT 126 BEHAVIORAL SCIENCES 2+02Elective
2nd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 128 OFFICE SOFTWARES-II 1+23Elective
2nd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
ING 126 ENGLISH-II 2+02Elective

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 201 INTEGRATED MARKETING COMMUNICATION 2+1 4 Compulsory
HLT 203 CUSTOMER RELATIONSHIP MANAGEMENT 2+0 4 Compulsory
HLT 205 CONSUMER BEHAVIOR 2+0 3 Compulsory
HLT 207 CORPORATE AND VISUAL COMMUNICATION 2+0 3 Compulsory
HLT 209 ADVERTISING 2+1 4 Compulsory
HLT 211 COMMUNICATION LAW 2+0 3 Compulsory
- Elective 2+0 2 Elective
- Elective 2+0 2 Elective
- Elective 2+0 2 Elective
- Elective 3+1 3 Elective
  Total 30  
3rd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
BNK 221 PERSONAL DEVELOPMENT 2+02Elective
HLT 217 GRAPHIC DESIGN AND ANIMATION PRACTICES 2+02Elective
HLT 219 QUALITY MANAGEMENT SYSTEM 2+02Elective
HLT 221 LABOR AND SOCIAL SECURITY LAW 2+02Elective
HLT 223 PROFESSIONAL ETHICS 2+02Elective
HLT 225 PROFESSIONAL FOREIGN LANGUAGE-1 2+02Elective
3rd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
DTC 281 ENTREPRENEURSHIP 3+13Elective

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 250 SUMMER INTERNSHIP - II 0+2 4 Compulsory
HLT 202 MARKETİNG COMMUNİCATİON AND MEDİA PLANNİNG 3+0 4 Compulsory
HLT 204 BRAND AND BRAND STRATEGIES 2+0 2 Compulsory
HLT 206 PUBLIC RELATIONS CAMPAIGN 4+0 5 Compulsory
HLT 208 RESEARCH METHODS AND TECHNIQUES 2+0 3 Compulsory
HLT 210 WEB DESIGN 2+1 3 Compulsory
- Elective 2+0 2 Elective
- Elective 2+0 2 Elective
- Elective 2+0 2 Elective
- Elective 2+0 3 Elective
  Total 30  
4th Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 212 ADVERTISING 2+02Elective
HLT 214 POLITICAL COMMUNICATION AND POLITICAL CAMPAIGN 2+02Elective
HLT 218 PERSUASIVE COMMUNICATION 2+02Elective
HLT 220 CRISIS MANAGEMENT 2+02Elective
SBO 327 MEDIA LITERACY 2+02Elective
4th Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 222 PROFESSIONAL FOREIGN LANGUAGE - II 2+03Elective


COURSE & PROGRAM LEARNING OUTCOMES
Year : Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
ADVERTISINGC*****  *
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IC   *    
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IIC   *    
BASIC LAWC*  *    
BRAND AND BRAND STRATEGIESC*****   
BUSINESS MANAGEMENT -2C****** *
BUSINESS MANAGEMENT-1C*****  *
COMMUNICATION LAWC*  *   *
CONSUMER BEHAVIORC*  *    
CORPORATE AND VISUAL COMMUNICATIONC*****   
CUSTOMER RELATIONSHIP MANAGEMENTC*   *  *
GENERAL CONTACTC* * **  
GENERAL ECONOMICSC* ****  
INTEGRATED MARKETING COMMUNICATIONC*****   
MARKETİNG COMMUNİCATİON AND MEDİA PLANNİNGC*** *   
OFFICE PROGRAMS IC **     
PRİNCİPLES OF MARKETİNG-1C****** *
PRİNCİPLES OF MARKETİNG-2C****** *
PUBLIC RELATIONS - IIC*** *  *
PUBLIC RELATIONS CAMPAIGNC****** *
PUBLIC RELATIONS-IC*** *  *
RESEARCH METHODS AND TECHNIQUESC***  *  
SUMMER INTERNSHIP - IC***     
SUMMER INTERNSHIP - IIC***     
TURKISH LANGUAGE - IC  *   *
TURKISH LANGUAGE - IIC    *   
WEB DESIGNC***     
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
ADVERTISINGE*** **  
BEHAVIORAL SCIENCESE*  **  *
BRAND MANAGEMENTE*****   
COMMUNICATION ETHICSE*  **  *
CRISIS MANAGEMENTE******  
EFFECTIVE SPEECHE  * *   
ENGLISH- IE        
ENGLISH-IIE        
ENTREPRENEURSHIPE        
GRAPHIC DESIGN AND ANIMATION PRACTICESE **     
LABOR AND SOCIAL SECURITY LAWE**     *
MEDIA LITERACYE        
OFFICE SOFTWARES-IIE *** *  
PERSONAL DEVELOPMENTE        
PERSUASIVE COMMUNICATIONE****** *
POLITICAL COMMUNICATION AND POLITICAL CAMPAIGNE*****  *
PROFESSIONAL ETHICSE       *
PROFESSIONAL FOREIGN LANGUAGE - IIE      * 
PROFESSIONAL FOREIGN LANGUAGE-1E      * 
QUALITY MANAGEMENT SYSTEME**   *  
L+P: Lecture and Practice
C: Compulsory
E: Elective
PQ: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey
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