377 MARKETING

GENERAL INFORMATION
To determine the goods and services wanted and needed by the consumers, to introduce these goods and services to the consumers, to provide information to the consumers about these goods and services.

Objective
The main objective of the marketing program is to meet the needs of marketing and sales departments of public and private sector enterprises. As a result of training in this program students will have the basic qualifications of product, price, distribution, branding, target market analysis, marketing research, advertisement and international marketing.


Admission Requirements
Students who have both a high-school certificate and enough points from a university entrance exam may study in this department.

Graduation Requirements
Students are required to successfully complete all compulsory and elective courses in the curriculum with no failing grades, including compulsory internship trainings and summer practices, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guide.

Career Opportunties
Graduates of the program may work at; National and Inter-national corporations’ marketing departments. They can be employed in the management of marketing and marketing activities like advertisement, selling, and public relations. When they fulfill bachelor’s degree in the business department, they may work as top-level managers at companies.

Qualification Awarded
Marketing

Level of Qualification
Short Cycle (Associate's Degree)

Recognition of Prior Learning


Qualification Requirements and Regulations
Students are required to successfully complete all compulsory and elective courses in the curriculum with no failing grades, including compulsory internship trainings and summer practices, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guide.

Access to Further Studies
Without examination the graduates of Anadolu University Open Education Faculty have the right to migrate 3.sınıfına. In addition, DGS, if they are successful in the graduate program of formal education there are opportunities to continue.

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF DEPARTMENT Lect. HİCRAN UTKUN DİNCER AYDIN+90 258 7911491 134 hutkund@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1 Students define the basic principles and notions about marketing and are shown how companies function in a variety of markets, by using components of marketing-mix towards its targets.
2Students gain the knowledge about consumer behaviors, to understand needs of customers and to serve goods and services to satisfy these needs, by promoting these face to face or with mass media tools. In the light of these cases, students learn about transmitting goods to customers when they want, decide strategies that enable them to have long relations with them, create a positive public opinion about the company with a customer oriented understanding.
3Students learn to control preparations before selling and the implementations after selling, to produce a resolution advisory that premises on scientific data by creating specific selling methods and processes.
4Students gain theoretical knowledge in different disciplines like service marketing, direct marketing, tourism marketing and how to implement this knowledge in business life. They also gain knowledge about different marketing concepts.
5Students gain knowledge about the main numerical analyzing methods and the implementing of these methods in business life, to make use of data collecting techniques for solving a problem and how to make a decision in the light of this.
6Students learn to take initiative and to be creative, to be self confidence, to have efficient communication skills both verbally and written.
7Students learn to comprehend how to plan, organize and how the leadership processes works in management and in marketing.
8Students gain the knowledge about the business environment and economic systems, where the business functions, and learn the skills of working with different disciplines.
9Students consider the main law that creates marketing's legal environment and organizes the legal environment of business.
10Students learn to bound theoretical information with implementation.
11Students gain a foreign language and knowledge at a level that is enough for their occupation.
12Students learn about the main information about computer usage, learn to use internet technologies and office soft wares.
13Students become conscious about Atatürk’s principles, and gain knowledge about Revolution history.
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Cooperative LearningCooperative Learning is; a kind of learning that is based on the students working together for a common purpose. Children with different skills come together in heterogeneous groups to learn by helping each other. Students gain experiences such as becoming aware of the unity
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
Cooperative LearningCooperative Learning is; a kind of learning that is based on students working together for a common purpose. Children with different skills come together in heterogeneous groups and learn by helping each other. Students gain experiences such as becoming aware of the unity within the
Role Playing Role-playing is a learning way which helps students to express their own feelings and thoughts by playing the role of other personalities. It is necessary that students use creative thinking to succeed. Students put themselves in someone’s place by purifying themselves from their actual
ProjectProject-based learning is a learning way which leads students to deal with interesting problems and to create extraordinary products at the end of this. It allows students to use their creativity and it requires them to look at events perceptively.
InterviewThis is when the teacher brings in (writers, artists, designers, writers, illustrators, etc.) because he/she is not equipped with the adequate facilities to do with certain issues or situations. It is a technique that triggers the senses of students. In some cases, students interview certain people
Brainstorming Brainstorming is a group work process that has been regulated to reach solutions for a problem without limitations or evaluation. The purpose of brainstorming is to make it easier for students to express themselves and to generate ideas. This technique is used as a high-level discussion

Learning Outcomes - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

Learning Outcomes - Fields of Education Relation (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

Learning Outcomes - Fields of Education Relation (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Select Program :
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 101 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - I 2+0 2 Compulsory
TKD 101 TURKISH LANGUAGE - I 2+0 2 Compulsory
PZR 135 MATHEMATICS 3+0 4 Compulsory
PZR 137 PRINCIPLES OF MARKETING 4+1 5 Compulsory
PZR 139 ECONOMY 3+0 3 Compulsory
- Elective 3+1 4 Elective
- Elective 2+1 4 Elective
- Elective 2+1 4 Elective
- Elective 2+0 2 Elective
  Total 30  
1st Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 141 INTRODUCTION TO ACCOUNTING 3+14Elective
1st Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 143 BASIC LAW 2+04Elective
PZR 145 OFFICE PROGRAMS I 2+14Elective
PZR 147 BUSINESS MANAGEMENT-I 3+04Elective
1st Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
ING 125 ENGLISH- I 2+02Elective

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 102 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - II 2+0 2 Compulsory
TKD 102 TURKISH LANGUAGE - II 2+0 2 Compulsory
PZR 150 SUMMER PRACTICE 0+0 4 Compulsory
PZR 136 SALES POWER TRAINING 3+1 3 Compulsory
PZR 138 STATISTIC 3+0 3 Compulsory
PZR 140 COMMUNICATION 2+0 2 Compulsory
- Elective 2+0 4 Elective
- Elective 2+0 4 Elective
- Elective 1+2 4 Elective
- Elective 2+0 2 Elective
  Total 30  
2nd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 142 MACROECONOMICS 3+04Elective
PZR 144 BUSINESS MANAGEMENT-2 2+04Elective
PZR 146 COMMERCIAL LAW 2+04Elective
2nd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 148 OFFICE SOFTWARES-II 1+24Elective
2nd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
ING 126 ENGLISH-II 2+02Elective

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 251 EXPORT TECHNIQUES 2+0 3 Compulsory
PZR 253 MARKETING RESEARCH 2+1 5 Compulsory
PZR 255 SALES MANAGEMENT 4+2 7 Compulsory
PZR 257 SUPPLY CHAIN MANAGEMENT 2+0 2 Compulsory
- Elective 2+1 2 Elective
- Elective 3+1 3 Elective
- Elective 2+0 4 Elective
- Elective 2+0 4 Elective
  Total 30  
3rd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 259 QUALITY ASSURANCE AND STANDARDS 3+02Elective
PZR 267 MARKETING AND COMMUNICATION TECHNIQUES 2+12Elective
3rd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
DTC 281 ENTREPRENEURSHIP 3+13Elective
PZR 261 INFORMATION AND COMMUNICATION TECHNOLOGIES 3+03Elective
3rd Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
BNK 221 PERSONAL DEVELOPMENT 2+04Elective
PZR 263 QUALITY MANAGEMENT SYSTEMS 2+04Elective
PZR 265 ELECTRONIC MARKETING 2+04Elective

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 250 SUMMER PRACTICE 0+0 4 Compulsory
PZR 252 GLOBAL MARKETING 2+0 3 Compulsory
PZR 254 RESEARCH METHODS AND TECHNIQUES 1+1 4 Compulsory
PZR 256 CONSUMER BEHAVIOR 3+0 3 Compulsory
PZR 258 CUSTOMER RELATIONS MANAGEMENT 2+0 3 Compulsory
PZR 260 RETAIL MANAGEMENT 3+0 3 Compulsory
PZR 262 MARKETING REGULATIONS 2+0 2 Compulsory
PZR 264 PROFESSIONAL FOREIGN LANGUAGE 2+0 2 Compulsory
- Elective 2+0 2 Elective
- Elective 2+0 2 Elective
- Elective 2+0 2 Elective
  Total 30  
4th Semester Elective Groups : Elective
Course CodeCourse TitleL+P HourECTSCourse Type
PZR 266 PROFESSIONAL ETHICS 2+02Elective
PZR 268 TECHNIQUES OF PROFESSIONAL CORRESPONDENCE 2+02Elective
PZR 270 BRAND MANAGEMENT 2+02Elective
SBO 327 MEDIA LITERACY 2+02Elective


COURSE & PROGRAM LEARNING OUTCOMES
Select Program :
Year : Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IC             
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IIC             
COMMUNICATIONC **  ***     
CONSUMER BEHAVIORC****  * **   
CUSTOMER RELATIONS MANAGEMENTC**** * * * * 
ECONOMYC*****  * *** 
EXPORT TECHNIQUESC* ** *  *    
GLOBAL MARKETINGC****         
MARKETING REGULATIONSC*  *   ***   
MARKETING RESEARCHC    **   *   
MATHEMATICSC   **  * *   
PRINCIPLES OF MARKETINGC*** ******   
PROFESSIONAL FOREIGN LANGUAGEC         **  
RESEARCH METHODS AND TECHNIQUESC*** **     * 
RETAIL MANAGEMENTC****  *  *   
SALES MANAGEMENTC*******  * * 
SALES POWER TRAININGC******** * * 
STATISTICC******** *   
SUMMER PRACTICEC  *      *   
SUPPLY CHAIN MANAGEMENTC ***         
TURKISH LANGUAGE - IC             
TURKISH LANGUAGE - IIC             
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
BASIC LAWE   *   ***   
BRAND MANAGEMENTE** *         
BUSINESS MANAGEMENT-2E**********   
BUSINESS MANAGEMENT-IE***** ***    
COMMERCIAL LAWE **    **    
ELECTRONIC MARKETINGE* **    **   
ENGLISH- IE          *  
ENGLISH-IIE          *  
ENTREPRENEURSHIPE             
INFORMATION AND COMMUNICATION TECHNOLOGIESE **  *     * 
INTRODUCTION TO ACCOUNTINGE **********  
MACROECONOMICSE*****  * *   
MARKETING AND COMMUNICATION TECHNIQUESE**   **  *   
MEDIA LITERACYE             
OFFICE PROGRAMS IE*** **** *** 
OFFICE SOFTWARES-IIE    *      * 
PERSONAL DEVELOPMENTE             
PROFESSIONAL ETHICSE***    **    
QUALITY ASSURANCE AND STANDARDSE *     ***   
QUALITY MANAGEMENT SYSTEMSE ** * ** *   
TECHNIQUES OF PROFESSIONAL CORRESPONDENCEE     *     * 
L+P: Lecture and Practice
C: Compulsory
E: Elective
PQ: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey
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