1. THIRD CYCLE - DOCTORATE DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. INTERNATIONAL TRADE AND FINANCE DEPARTMENT
  4. 2987 INTERNATIONAL TRADE AND FINANCE PhD
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
UTFB 605INTERNATIONAL MARKETING THEORY3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Doctorate Degree
Course Type Elective
Course Objective The main objective of this course is to inform students about the global issues of creating marketing strategies that create value for global customers.
Course Content This course will provide a brief overview of the macro environment (ie culture, geography, economy, legal systems and governments) encountered in international markets and then provide a brief overview of international markets such as pricing, distribution channels, consumer and business markets, advertising, will be dealt with in-depth, which is part of the marketing strategy.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To be able to determine international marketing opportunities through international marketing researches, market segmentation and positioning strategies
2to be able to choose the methods of entry to foreign markets that increase customer value by evaluating and examining the old and the old of a certain domestic and foreign marketing environment

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 0013434
LO 0024435
Sub Total7869
Contribution4435

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)148112
Mid-terms11111
Final examination13030
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1AHMET BARDAKCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
UTFB 605 INTERNATIONAL MARKETING THEORY 3 + 0 1 Turkish 2018-2019 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. AHMET BARDAKCI abardakci@pau.edu.tr İİBF A0114 %70
Goals The main objective of this course is to inform students about the global issues of creating marketing strategies that create value for global customers.
Content This course will provide a brief overview of the macro environment (ie culture, geography, economy, legal systems and governments) encountered in international markets and then provide a brief overview of international markets such as pricing, distribution channels, consumer and business markets, advertising, will be dealt with in-depth, which is part of the marketing strategy.
Topics
WeeksTopics
1 Becoming a Triad power: the new global Corporation
2 Broadening the Concept of Marketing
3 Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
4 Marketing Is Everything
5 Marketing Myopia
6 The competitive advantage of nations
7 how competitive forces shapes strategy
8 The Concept of the Marketing Mix
9 The Cultural Relativity of organizational Practıces And Theorıes
10 The Four Faces Of Mass Customization
11 Marketing Success Through Differentiation—of Anything
12 Marketing Success Through Differentiation—of Anything
13 Marketing Success Through Differentiation—of Anything
14 Marketing Success Through Differentiation—of Anything
Materials
Materials are not specified.
Resources
ResourcesResources Language
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
John H. Dunning (1998) "Location and the Multinational Enterprise: A Neglected Factor?" Journal of International Business Studies, March 1998, Volume 29, Issue 1, pp 45–6English
Goran Svensson "Glocalization'' of business activities: a glocal strategy'' approach" Management Decision 39/1 [2001] 6-18English
BARDAKCI, A. (2010), "Paralel İthalat / Gri Pazar Kavramları ve Çözüm Önerileri" Finans Politik & Ekonomik Yorumlar Cilt: 47 Sayı:543English
Geert Hofstede, The Cultural Relativity of Organizational Practices and Theories, Journal of International Business Studies,English
HERMANN SIMON and ECKHARD KUCHER, "The European Pricing Time Bomb: And How to Cope With It" EUROPEAN MANAGEMENT JOURNAL Vol 10 No 2 June 1992English
Kenichi Ohmae, (1986) "BECOMING A TRIAD POWER: THE NEW GLOBAL CORPORATION", International Marketing Review, Vol. 3 Issue: 3, pp.7-20English
Knight, G.A. and Cavusgil S. T. (1996). The Born Global firm: A challenge to traditional internationalization theory.English
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes