Weeks | Topics |
1 |
Introduction: the concept of internet marketing and e-commerce
|
2 |
Factors influencing internet marketing decisions
|
3 |
E-commerce theories
|
4 |
Internet marketing strategies
|
5 |
4P on the internet: price
|
6 |
4P on the internet: product
|
7 |
4P on the internet: promotion
|
8 |
4P on the internet: place
|
9 |
Web marketing
|
10 |
E-mail marketing
|
11 |
Decision making on the internet
|
12 |
Case studies
|
13 |
Case studies
|
14 |
Case studies
|