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THIRD CYCLE - DOCTORATE DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
BUSINESS MANAGEMENT DEPARTMENT
2232 MARKETING
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
PZR 511
FUNDAMENTALS OF MARKETING INFORMATION SYSTEM
3 + 0
1st Semester
7,5
COURSE DESCRIPTION
Course Level
Doctorate Degree
Course Type
Elective
Course Objective
Marketing information system, in making decision related to marketing for firms, the system is that information is picked up, processed, put by, researched and analyzed. Topics include: management information system, marketing information system based decision making and fundamentals of marketing information system.
Course Content
1. Introduction: the concept of Marketing information system 2. Factors of marketing information system 3. Marketing information system strategy 4. E-marketing 5. eCRM 6. Database practices on the marketing
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
learning fundamentals of marketing information system
2
be able to compare and understand e-marketing practices
3
be able to compare and understand e-marketing practices
4
learn the basics of database pratices and preparation
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
4
56
Assignments
2
15
30
Mid-terms
1
17
17
Final examination
1
20
20
Report / Project
2
15
30
Total Work Load
ECTS Credit of the Course
195
7,5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes