Weeks | Topics |
1 |
Introduction: the concept of international marketing
|
2 |
Factors influencing international marketing decisions
|
3 |
Factors influencing international marketing decisions
|
4 |
Theories of International trade
|
5 |
Theories of internationalization
|
6 |
International marketing strategy
|
7 |
International marketing strategy
|
8 |
Midterm exam
|
9 |
International product policy
|
10 |
International product policy
|
11 |
Distribution: foreign market entry
|
12 |
Distribution: foreign market entry
|
13 |
Pricing in international marketing
|
14 |
International promotion
|