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THIRD CYCLE - DOCTORATE DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
BUSINESS MANAGEMENT DEPARTMENT
2232 MARKETING
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
PZR 509
MARKETING RESEARCH METHODS
3 + 0
1st Semester
7,5
COURSE DESCRIPTION
Course Level
Doctorate Degree
Course Type
Compulsory
Course Objective
Marketing research plays an essential role in providing accurate and useful information. This course aims to provide insight about marketing research process thoroughly. Topics include: early phases of marketing research, research design formulation, data collection, preparation and analysis.
Course Content
Early phases of marketing research, research design formulation and problem, data collection process, preparation, analysis, examles and practices.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
be able to understand the importance of scientific methodology
2
learn qualitative and quantitative research techniques
3
be able to compare and contrast attitude scales
4
learn the basic of data collection, analysis and preparation of research report
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
4
56
Assignments
2
15
30
Mid-terms
1
17
17
Final examination
1
20
20
Report / Project
2
15
30
Total Work Load
ECTS Credit of the Course
195
7,5
COURSE DETAILS
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2023-2024 Fall
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Course Term
No
Instructors
Details
2023-2024 Fall
1
SELÇUK BURAK HAŞILOĞLU
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
PZR 509
MARKETING RESEARCH METHODS
3 + 0
1
Turkish
2023-2024 Fall
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU
hasiloglu@pau.edu.tr
İİBF B0220
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Goals
Marketing research plays an essential role in providing accurate and useful information. This course aims to provide insight about marketing research process thoroughly. Topics include: early phases of marketing research, research design formulation, data collection, preparation and analysis.
Content
Early phases of marketing research, research design formulation and problem, data collection process, preparation, analysis, examles and practices.
Topics
Weeks
Topics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
50
Final Exam
Midterm Exam
50
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes